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Grass League Launches First Vegas Franchise, 'Vegas Greens,' to Redefine Golf
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Published in Sports and Competition on Monday, December 1st 2025 at 10:27 GMT by Forbes- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Golf’s Grass League Stakes New Ground with Las Vegas Franchise
In a move that signals the next chapter for both the sport of golf and the city of Las Vegas, the Grass League—an emerging professional golf organization that has been shaking up the traditional golf hierarchy—announced the launch of its first casino‑backed franchise on the Strip. The Forbes feature, penned by industry insider Erik Matuszewski, details how the league’s hybrid model of competitive play, high‑tech fan engagement, and community outreach is poised to change the way people experience golf in the entertainment capital of the world.
1. What is the Grass League?
The Grass League was founded in 2023 by a group of former tour professionals, data scientists, and tech entrepreneurs who wanted to “democratize golf.” Rather than the slow‑moving, high‑barrier culture of the PGA Tour, the Grass League offers a fast‑paced, 9‑hole format played on both traditional links and club‑style courses. Each game is a 60‑minute sprint, using a modified stroke‑play format that rewards aggressive, creative play. According to Matuszewski, the league’s mission is “to make golf accessible to a broader demographic while retaining the competitive edge that keeps fans hooked.”
The league’s structure is unconventional. Players are paid on a per‑event basis and must pass a skill certification before qualifying for the national circuit. A built‑in sponsorship system allows local businesses to support teams, and a mobile app streams games live, providing real‑time statistics, augmented‑reality overlays, and fan‑interactive polls.
The Grass League already has three regional franchises—Austin, New Orleans, and Denver—each hosted by a local golf club and tied into a city‑wide partnership that drives tourism and community projects.
2. Why Las Vegas?
Matuszewski explains that Las Vegas represents a perfect testbed for the Grass League. “The city already knows how to create immersive, high‑energy experiences,” he says. “By combining our league with the entertainment infrastructure of the Strip, we can reach a global audience that would otherwise never set foot on a golf course.”
The city’s Department of Tourism has already earmarked $1.2 million in grant money to support the franchise, citing projected job creation, increased hotel occupancy, and the stimulation of local businesses. The Las Vegas Economic Development Office’s report—linked in the Forbes article—projects a $45 million boost to the local economy over the next five years, thanks to tourism, media rights, and ancillary spending.
3. The Franchise
The new team, the “Vegas Greens,” will be based at the famed Las Vegas Golf Club, a 27‑hole course that sits just outside the city limits. The club, which has been in operation since 1976, boasts a unique mix of desert‑inspired architecture and lush, irrigated fairways—an ideal setting for the Grass League’s hybrid format.
Owner and former PGA pro “Dusty” Rodriguez, whose partnership with the league was highlighted in the article, is a vocal advocate for the project. “I’ve watched my children play on the course, and I want to give them—and their friends—an opportunity to play with the best in a setting that feels like a festival, not a lecture,” Rodriguez said.
The Grass League’s own branding will weave together the classic imagery of golf with the glitz of Vegas. The team’s colors—gold and teal—echo the Strip’s neon lights, while the logo—a stylized tee with a poker‑chip motif—captures the blend of sport and casino culture.
4. Season Structure and Broadcast
The inaugural Las Vegas season is slated to begin in February 2026, with a 12‑game schedule that will run through August. Each matchup will be played over a 9‑hole course, with teams of five. Games will be hosted at the Las Vegas Golf Club and at two other venues: the Sun Valley Golf Course in Henderson and a temporary pop‑up course at a downtown event space.
Broadcast rights are a major point of emphasis. The Grass League has secured a multi‑year partnership with ESPN+ and local station KSNV. Live streams will feature not just the action but also “behind‑the‑sights” segments, AR overlays of shot trajectories, and a fan voting system that can influence the in‑game pace (for example, allowing fans to trigger a “speed‑ball” bonus that rewards long drives).
The Forbes article also links to a press release from the league that details a “Grass League Global Fan Club,” an initiative aimed at bringing in international fans via live‑streaming and interactive tournaments.
5. Economic and Social Impact
Beyond the headline‑making partnership with the Las Vegas Strip, the Grass League’s expansion is framed as a catalyst for community development. The league’s founders are partnering with local nonprofits to run free golf clinics for underserved youth. A $500,000 donation—highlighted in the article—will fund a “Grass League Youth Outreach” program that will train coaches and provide equipment to schools across the valley.
The city’s tourism board is banking on the league’s ability to draw an international audience. A projected 15,000 additional visitors are expected during the season, with 40 % of them staying at nearby hotels for longer than a standard weekend getaway. This, according to the economic report, will create roughly 200 full‑time jobs and increase the city’s tax revenue by up to $4 million per year.
6. Looking Ahead
While Las Vegas is the most visible part of the Grass League’s strategy, Matuszewski indicates that the league is looking to grow into major metros like New York, Chicago, and Miami. “The format works best when you’re close to a large, diverse audience,” he notes. The article cites a forthcoming partnership with the “Miami Marlins” of Major League Baseball as a pilot for cross‑sport fan engagement.
In addition, the league is exploring a digital expansion—an esports component that will allow amateur players to compete in virtual courses based on real-world layouts, further blurring the line between physical play and online engagement.
7. Key Takeaways
- Grass League Model – Fast‑paced, 9‑hole games, mixed format, tech‑heavy fan engagement.
- Las Vegas Franchise – “Vegas Greens” at Las Vegas Golf Club, backed by a $1.2 million tourism grant.
- Economic Impact – $45 million projected over five years, 200 jobs, new tourism revenue.
- Broadcast – ESPN+, KSNV, AR overlays, fan‑controlled game dynamics.
- Community Focus – Youth clinics, equipment donations, partnership with nonprofits.
- Future Expansion – Targets larger metros, esports integration, cross‑sport collaborations.
The article, while brief, paints a vivid picture of a league that is not just a new sport but a cultural experiment. By marrying golf’s tradition with Vegas’s flair for spectacle, the Grass League is staking a new kind of ground—one that could redefine both the game and the way cities attract visitors and engage their citizens. Whether this gamble pays off remains to be seen, but for now, the “Vegas Greens” are already teeing up a season of high‑stakes, low‑barrier golf that promises to keep fans, sponsors, and the city of Las Vegas on the same green.
Read the Full Forbes Article at:
[ https://www.forbes.com/sites/erikmatuszewski/2025/12/01/golfs-grass-league-stakes-new-ground-with-las-vegas-franchise/ ]
