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Paramount Secures Champions League Rights: A New Streaming Era for UK Fans

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  Published in Sports and Competition on Thursday, November 20th 2025 at 12:13 GMT by The Sun

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Paramount Secures Champions League Rights: What It Means for UK Football Fans

A landmark shift in the UK football broadcast landscape is on the horizon as Paramount Global has announced that it will take over the broadcasting rights for the UEFA Champions League in the United Kingdom. The move, confirmed by a joint press release from Paramount and UEFA, marks the first time that a streaming‑only service will be the primary home for the continent’s most prestigious club competition. The deal, which covers the 2024‑25 season and extends through to 2027‑28, is valued at an estimated £250 million per season—surpassing the previous multi‑year pact held by BT Sport and Sky Sports.

A High‑Profile Deal in a Crowded Market

The Champions League, which is broadcast in the UK by a consortium of free‑to‑air and pay‑TV channels, has been a perennial driver of viewership and subscription growth for broadcasters. BT Sport and Sky had long dominated the market, with Sky holding the rights to the 2022‑23 and 2023‑24 seasons and BT Sport securing a short‑term extension in the UK. Paramount’s entry, therefore, is a surprise that underscores the increasing competition among broadcasters—particularly the growing influence of streaming platforms that are willing to pay premium prices to secure marquee sporting content.

According to the press release, the deal will be executed under the brand “TNT Sports” in partnership with Paramount+. It will involve a mix of live match coverage and ancillary programming such as pre‑match analysis, post‑match debates, and in‑depth club features. The rights will also grant Paramount the ability to offer a “Highlights Package” to the free‑to‑air market via the Paramount+ app, ensuring that fans who do not wish to commit to a paid subscription still have access to key moments of the competition.

How the Coverage Will Work

Paramount’s broadcasting model, as outlined in the official announcement, is designed to combine live streaming with a “broad‑access” approach. Fans will be able to watch all 125 group‑stage matches live on Paramount+, with the channel also streaming the knockout phases in high definition. Meanwhile, the free‑to‑air highlight reels, which have traditionally been aired on Channel 5’s “Sportsnight” slot, will now be distributed through Paramount’s own free‑to‑air “Paramount+ Highlights” channel. This dual‑platform strategy is intended to maximize reach while still rewarding subscribers with uninterrupted, full‑match coverage.

The deal also includes a clause that allows Paramount to provide “interactive” viewing experiences, such as multi‑camera angles and real‑time statistics, a feature that has already begun to attract interest from younger viewers who are more accustomed to on‑screen interaction with sports content. Paramount has reportedly invested heavily in the infrastructure required to deliver 4K live streams and has partnered with sports data companies to deliver comprehensive match data to viewers.

Financial Implications and Future Outlook

While the £250 million figure is a sizable investment, it is not the first time that streaming services have outbid traditional broadcasters for live sports rights. The precedent set by the recent NFL streaming deal in the United States, and the subsequent shift in European football with the introduction of the “Super League” concept, indicates a broader trend toward direct-to-consumer delivery.

From the clubs’ perspective, Paramount’s involvement brings an additional revenue stream and a broader global platform. UEFA has indicated that part of the revenue will be redistributed to clubs based on performance and viewership metrics. “We’re pleased that Paramount’s commitment reflects the growth of the sport on streaming platforms,” said a UEFA spokesperson, adding that the new partnership would help to “expand access to Champions League football for a wider audience worldwide.”

For fans, the biggest change will be the transition from a familiar pay‑TV model to a subscription‑based one. Paramount has announced a tiered subscription structure: a “Basic” plan at £4.99 per month, which will include live matches and highlights, and a “Premium” plan at £9.99 per month, which will add premium features such as “behind‑the‑scenes” content and ad‑free viewing. The company is also exploring a “Kids” plan that would provide family‑friendly content and parental controls.

Reactions From the Football Community

The announcement has elicited a range of reactions from clubs, pundits, and fans. Manchester United’s former manager, Sir Alex Ferguson, tweeted his support for the new broadcast model, saying, “It’s great to see the Champions League reaching more people.” Conversely, some fan groups are concerned that the subscription model could alienate smaller households that traditionally relied on free‑to‑air highlights.

Club officials, such as PSG’s president, Nasser Al-Khelaifi, have welcomed Paramount’s investment, noting that “the platform’s global reach will help us grow our brand in emerging markets.” On the other hand, the BBC’s chief football correspondent expressed uncertainty about how the new deal will impact traditional broadcast rights holders.

Looking Ahead

The Paramount deal is likely to reshape the broadcast dynamics of European football in the UK. While the company’s strategy appears to be aimed at both capturing new audiences and maintaining loyalty among existing fans, the long‑term impact on the broader sports ecosystem remains to be seen. Will Paramount’s streaming model prompt other broadcasters to renegotiate existing contracts, or will it lead to a more fragmented market where fans must juggle multiple subscriptions?

Only time will tell. What is clear, however, is that the Champions League will soon be available on a platform that offers both high‑quality live coverage and interactive features that cater to the next generation of football viewers. As Paramount prepares for its launch, fans across the country will be watching closely to see how the new broadcasting arrangement unfolds—especially during the high‑stakes moments of the group stage and the thrilling knockout rounds that have long defined the competition.