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Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future


Published on 2025-02-09 17:44:32 - MSN
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  • Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl ad that the brewing company says celebrates the "grit and determination" of the American spirit. The Budweiser commercial marks a return to tradition,

The article from MSN discusses how advertisers during the Super Bowl are tapping into both nostalgia and futuristic themes to engage viewers. Nostalgia is leveraged through ads featuring classic American icons and themes, like the return of characters from beloved shows or references to past decades, aiming to evoke a sense of familiarity and comfort. Conversely, the future is represented through the use of advanced technology, particularly AI, with companies like Microsoft and Google showcasing how AI can enhance everyday life, from improving search capabilities to personalizing user experiences. This blend of past and future not only reflects America's cultural landscape but also aims to connect with a broad audience by appealing to their memories while promising innovation and progress.

Read the Full MSN Article at:
[ https://www.msn.com/en-ca/entertainment/general/heartland-nostalgia-and-ai-super-bowl-advertisers-mine-america-s-past-and-future/ar-AA1yHpPh ]
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