Thu, December 12, 2024
[ Thu, Dec 12th 2024 ]: NJ.com
Boys swimming Top 20 ranking, Dec. 12: First week offers some wild meets
[ Thu, Dec 12th 2024 ]: CBSSports.com
North Carolina hires Bill Belichick: Legendary NF .. , 72, joins college ranks in stunning career move
[ Thu, Dec 12th 2024 ]: Cleveland.com
'Middle eight': How Ohio State football has fared during its most important stretch in games
[ Thu, Dec 12th 2024 ]: USA Today
WIAA considering separate sports division for transgender athletes
[ Thu, Dec 12th 2024 ]: AFAQS
Prasar Bharati and Hockey India sign MoU to broadcast HIL 2024-25
[ Thu, Dec 12th 2024 ]: Seeking Alpha
Robinhood's Meteoric Rise: Redefining Retail Investing
[ Thu, Dec 12th 2024 ]: ABC
The Paris Olympics organizers say the event was far less polluting than recent Games
[ Thu, Dec 12th 2024 ]: ABC
Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights deal with MLS team
[ Thu, Dec 12th 2024 ]: MSN
NFL to consider face-mask calls, illegal hits subject to instant replay
[ Thu, Dec 12th 2024 ]: The Straits Times
Britain's LTA to ban transgender women from some female events
[ Thu, Dec 12th 2024 ]: MSN
Transgender women barred from many UK events, excluding majors
[ Thu, Dec 12th 2024 ]: WLOX
Shuckers pitcher Shane Smith selected by White Sox in Rule 5 Draft
[ Thu, Dec 12th 2024 ]: The Financial Times
Australia strikes 'rugby diplomacy' deal with Papua New Guinea to counter China
[ Thu, Dec 12th 2024 ]: Business Standard
Champions Trophy 2025 schedule: Will broadcasters demand T20 format again?
Wed, December 11, 2024
[ Wed, Dec 11th 2024 ]: Fort Worth Star-Telegram
Dallas Cowboys star Micah Parsons explains sideline behavior after loss against the Bengals
[ Wed, Dec 11th 2024 ]: The Royal Gazette
Eye-catching windows in decorating contest
[ Wed, Dec 11th 2024 ]: Sporting News
College football community clown Ohio State for m .. an's postgame celebration illegal at Ohio Stadium
[ Wed, Dec 11th 2024 ]: Shropshire Star
Papua New Guinea team to join Australian competition
[ Wed, Dec 11th 2024 ]: WCVB Channel 5 Boston
UNC names Bill Belichick football head coach
[ Wed, Dec 11th 2024 ]: Metro
Strictly star Chris McCausland close to tears and feeling 'emotionally weak' before final
[ Wed, Dec 11th 2024 ]: BBC
'All-powerful Nucifora gives glimpse of uncompromising character'
[ Wed, Dec 11th 2024 ]: ABC
Red Bull Arena becomes Sports Illustrated Stadium in naming rights deal with MLS team
[ Wed, Dec 11th 2024 ]: Penn Live
College Football Playoff breakdown: Biggest weaknesses of Penn State, all 12 teams
[ Wed, Dec 11th 2024 ]: Daily Mail
Luke Littler signs DREAM partnership with world-f .. boast a new look at the World Darts Championship
[ Wed, Dec 11th 2024 ]: The New York Times
F.B.I. Is Investigating Whether Crime Group May Be Targeting Athletes' Homes
[ Wed, Dec 11th 2024 ]: ESPN
How Ilona Maher and the Korean Wave are taking rugby to new, unlikely places
[ Wed, Dec 11th 2024 ]: Yahoo
Proposed WIAA amendments include transfer rule change, transgender athlete policies
[ Wed, Dec 11th 2024 ]: Los Angeles Times
More big moves could beckon, but Dodgers end winter meetings feeling 'we've gotten better'
[ Wed, Dec 11th 2024 ]: News4Jax
NFL will consider replay assist for facemask penalties and other plays
[ Wed, Dec 11th 2024 ]: MyNorthwest.com
New proposals in WA for transgender high school student-athletes
[ Wed, Dec 11th 2024 ]: syracuse.com
Where to watch 'The Challenge' season 40 episode 16 tonight: 'Must Win Era'
[ Wed, Dec 11th 2024 ]: Gulf Times
QIC celebrated at Samla Race 2024 Awards
[ Wed, Dec 11th 2024 ]: Newsweek
New Judge Takes Over Explosive 23XI and Front Row Lawsuit Against NASCAR
[ Wed, Dec 11th 2024 ]: Reuters
Substitute Torres strikes twice as Barcelona snatch late 3-2 win at Dortmund
[ Wed, Dec 11th 2024 ]: nevadasportsnet
Nevada football coach Jeff Choate weighs in on Pack's portal entries and sport's future
[ Wed, Dec 11th 2024 ]: Detroit News
Henning: Tigers are serious about Roki Sasaki, and might have the goods to get him
[ Wed, Dec 11th 2024 ]: Sports Illustrated
'We're Trying': Rory McIlroy Sees 'Showdown' vs. LIV Golf As an Olive Branch to Fans
[ Wed, Dec 11th 2024 ]: NBC Sports
NFL considering expanding replay assist to include facemask, potentially other fouls
[ Wed, Dec 11th 2024 ]: Cleveland.com
'The Challenge: Battle of the Eras? episode 16: Watch Season 40 free online today
[ Wed, Dec 11th 2024 ]: USA Today
MLB Winter Meetings rumors: Red Sox trade for White Sox ace Garrett Crochet
[ Wed, Dec 11th 2024 ]: Newsday
Rory McIlroy says LIV Golf and PGA Tour match is giving back to fans of a divided sport
[ Wed, Dec 11th 2024 ]: bolavip
Giannis Antetokounmpo sends strong message after Bucks reach NBA Cup semifinals
[ Wed, Dec 11th 2024 ]: KCCI Des Moines
Saudi Arabia officially announced as the 2034 World Cup host
[ Wed, Dec 11th 2024 ]: Athlon Sports
What Richard Sherman Said About Travis Hunter Before Heisman Trophy Presentation
[ Wed, Dec 11th 2024 ]: FOX59 News
Ohio lawmaker looks to outlaw flag planting at Buckeyes' stadium after Michigan brawl
[ Wed, Dec 11th 2024 ]: Fox Sports
Inaki Williams' 2 goals lead Bilbao to 2-0 win over Fenerbahce in Europa League
[ Wed, Dec 11th 2024 ]: MARCA
Turki Alalshikh's plans may end badly after being .. med for criticizing Mike Tyson vs Jake Paul fight
[ Wed, Dec 11th 2024 ]: MSN
Real Madrid and PSG get it done in the Champions .. A controversially awards 2030 and 2034 World Cups

For Athletes, the Draw and the How of Branding

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A task force at the DealBook Summit discussed how from college to pro sports, becoming a brand is a challenge.
The article from The New York Times, published on December 11, 2024, discusses how athletes are increasingly leveraging their personal brands to extend their careers beyond sports. It highlights the trend of athletes engaging in business ventures, endorsements, and media appearances to build a lasting legacy and financial security. Examples include athletes like LeBron James, who has invested in various businesses, and Serena Williams, who has her own fashion line and venture capital firm. The piece also touches on how social media and the rise of personal branding have enabled athletes to connect directly with fans, creating new revenue streams through sponsorships and personal content. This shift reflects a broader cultural change where athletes are seen not just as sports figures but as multifaceted entrepreneurs and influencers.

Read the Full The New York Times Article at:
[ https://www.nytimes.com/2024/12/11/business/dealbook/athletes-brands-careers.html ]