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Porsche's EV Program Is Hitting Hard Times

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  But, Porsche saw premium EV sales slowing, including its own Taycan electric sedan, and Porsche CFO Lutz Meschke said the company would "react in our product cycle." The company is also struggling to sell cars in China,


Porsche's electric vehicle (EV) program is encountering significant challenges, as reported by *Automobilwoche*. The company is facing delays in its EV projects, with the anticipated launch of the electric Macan now postponed to 2024. This delay is attributed to software issues, particularly with the Premium Platform Electric (PPE) developed in collaboration with Audi. Additionally, the development of the electric 718 Boxster and Cayman models has been pushed back to 2025. These setbacks are part of a broader industry trend where software development has become a critical bottleneck for automotive manufacturers transitioning to electric vehicles. Despite these hurdles, Porsche remains committed to its electrification strategy, aiming for 80% of its sales to be from electric vehicles by 2030. However, these delays could impact Porsche's competitive edge in the rapidly evolving EV market.

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