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LIV Golf confirms major TV deal

Golf Channel announces new partnership

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Golf Channel is angling for a younger demographic during the lead-up to next month's WM Phoenix Open. The network announced on Thursday that it will be teaming up with the YouTube golf stars of Good Good to air a primetime competition the day prior to one of the PGA Tour's premier events of the season.
The Golf Channel has announced a new partnership with PointsBet, a leading online gaming operator, to enhance its sports betting content. This collaboration will integrate PointsBet's betting odds and insights into Golf Channel's programming, including shows like "Golf Today" and "Golf Central." The partnership aims to provide viewers with more comprehensive coverage of golf events, including live odds, expert analysis, and betting tips. This move reflects the growing trend of integrating sports betting with sports media, offering fans a more interactive and engaging viewing experience.

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[ https://www.msn.com/en-us/sports/other/golf-channel-announces-new-partnership/ar-AA1xlffm ]