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Doritos Vs. FanDuel: Early Leaders In The REAL Super Bowl Competition

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While football fans debate which teams will face off in New Orleans this February, another high-stakes contest is already underway: the battle for Super Bowl ads.
The article by Allen Adamson for Forbes, published on January 24, 2025, discusses the marketing strategies of Doritos and FanDuel during the Super Bowl, highlighting their early lead in what Adamson calls the "real Super Bowl competition" - the battle for consumer attention and brand recall. Doritos has continued its tradition of engaging consumers with a humorous and memorable ad featuring a celebrity, this time focusing on a narrative that intertwines snack time with a light-hearted, unexpected twist. Meanwhile, FanDuel has taken a different approach by leveraging the excitement of sports betting, offering promotions and interactive elements that encourage viewer participation. Both companies are using the Super Bowl's massive audience to not only showcase their products but also to create a cultural moment, aiming to be the most talked-about brand post-game. Adamson notes that while the game itself is a spectacle, the real winners are often determined by who can capture the cultural zeitgeist through innovative advertising.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/allenadamson/2025/01/24/doritos-vs-fanduel-early-leaders-in-the-real-super-bowl-competition/ ]