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Coalition Group Seek Ways To Improve Local TV In An Evolving Landscape

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A coalition comprised of 17 companies with a stake in local TV/video provided case studies to trade groups TVB & CIMM. The goal was to highlight innovations in local TV.
The article from Forbes, published on February 19, 2025, discusses a coalition of local TV stations, advocacy groups, and academics who are working together to address the challenges faced by local television in an ever-changing media landscape. This group, known as the "Coalition for Local TV," is focusing on several key areas: enhancing the quality and relevance of local news, adapting to new technologies like streaming and mobile viewing, and ensuring that local TV remains a viable and trusted source of information. They are exploring innovative content strategies, potential partnerships with tech companies, and policy changes to support local broadcasters. The coalition aims to counteract the decline in viewership and advertising revenue by making local TV more engaging and accessible to younger audiences while maintaining its traditional viewer base.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/bradadgate/2025/02/19/coalition-group-seek-ways-to-improve-local-tv-in-an-evolving-landscape/ ]