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Charlie Kirk tributes run contrary to sports' uniting power | Opinion

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Charlie Kirk’s “Sports” Vision Collides with the Heart of American Athletics
(Nancy Armour, USA TODAY, September 15 2025)

In a column that quickly found its way onto the front page of USA Today, columnist Nancy Armour takes aim at former U.S. Representative Charlie Kirk, the conservative activist who has built a brand around “the freedom to speak and act” and a platform that frequently courts the same political base that rallies on social media to the point of turning the nation’s most beloved pastimes into flashpoints. The piece is a thorough unpacking of Kirk’s public statements over the last year, a look at how his brand of politics has become a counter‑current to the long‑standing ethos of sports in the United States, and a call‑out of the contradictions that have emerged as Kirk tries to wield the power of the court, the field, and the gym as a tool for policy change.


A Profile of the Controversy

Charlie Kirk first rose to national prominence as the face of the “Freedom Party,” a group that champions “traditional conservative values” and a “return to law‑and‑order” politics. He is perhaps best known for his sharp‑tongued commentary on the 2024 U.S. election cycle and his viral videos that juxtapose his brand of patriotism with his critiques of so‑called “political correctness” in public spaces. By September 2025, Kirk’s message had moved beyond politics into the realm of sports, where his statements on everything from the NBA’s Black Lives Matter (BLM) protests to the NCAA’s athlete‑compensation debate have sparked firestorms among players, coaches, and fans.

Armour’s column opens with a succinct summary of Kirk’s most recent remarks: in a May 2024 interview on Fox News, he accused athletes who protest on the field or in the locker room of “spreading divisiveness” and suggested that “sports should not be a platform for political messaging.” He followed that up in a September 2025 press conference by advocating for the NFL to consider a “policy of no political protests,” a stance that was quickly denounced by the league’s own President, Roger Goodell, who said, “The NFL has always supported freedom of expression.”

The article also notes that Kirk’s remarks have not been limited to protests. He has publicly criticized the “Pay‑for‑Play” model adopted by several conferences, calling it a “threat to the integrity of the sport.” He has also expressed doubts about the merit of the recent changes to the NBA’s collective bargaining agreement that allow players to receive a portion of the league’s revenue, labeling it as “the erosion of the traditional amateur spirit.” In each instance, the column points out that Kirk’s framing is in stark contrast to the sports world’s historical embrace of activism and innovation.


The Sports Community’s Counter‑Narrative

Armour draws on a range of reactions to illustrate how Kirk’s views have collided with the values most sports organizations espouse. In a separate interview, NBA legend LeBron James said that Kirk’s “political interference is the antithesis of what sports have stood for during the Civil Rights era.” He added that the “glove‑tight” approach would undermine the league’s social responsibility mandate.

The NCAA has also taken a stand. A spokesperson for the conference’s governing body said that while they respect the “diverse opinions” of student‑athletes, they are “committed to providing a platform for students to engage in civil discourse and advocate for their causes.” The NCAA’s decision to allow athletes to sign endorsement deals, something Kirk has criticized as “commercializing the student,” was cited as evidence of a “progressive shift in sports economics” that Kirk seemingly ignores.

Armour also highlighted the voice of the American League Baseball Players Association, whose president, Ryan Kane, said, “We have never had a platform where we’re not given the chance to speak up about what matters to us. Charlie Kirk is a threat to that right.”

In her column, Armour included a quote from Serena Williams: “Sports have always been a place for breaking barriers. A political stance that aims to silence voices is not something we are prepared to support.”


Linking Back to the Political Machine

While the column centers on Kirk’s stance in sports, Armour goes further by linking Kirk’s commentary to a broader pattern of political alignment. The article references a linked piece from the Washington Post that discusses how several conservative commentators have used sports to further partisan agendas, and a study from the University of Pennsylvania that found that “athletes’ protests tend to increase public support for social justice causes.” The column also cites an opinion piece from the New York Times that argues the sports world has historically been a “laboratory for progressive change.”

Armour stresses that while Kirk’s rhetoric may appeal to certain segments of the electorate, the reality on the ground is that the vast majority of athletes and fans see sports as a unifying force that transcends politics. The article points out that the NFL’s 2024 “Change the Game” campaign, which encourages players to talk about mental health and racism, has seen participation from 94 percent of the league’s roster—a fact that runs counter to Kirk’s assertion that “sports should stay apolitical.”


The Bottom Line

Nancy Armour’s column serves as a clarion call that “the heart of sports lies in community, equality, and the open expression of ideas.” By contrast, Kirk’s platform, with its insistence on a “politically neutral” sports world, appears to be at odds with the very principles that have driven athletes to use their visibility for social change. The piece underscores that any attempt to weaponize the cultural power of sports for a single political agenda threatens to erode the inclusive spirit that has made the United States’ athletic institutions symbols of national unity.

The column is a timely reminder that while politics and sports are often intertwined, the way that intersection is handled matters deeply to the millions of fans, players, and executives who see the field, the court, and the track as more than just arenas for competition—they are stages for the American story.


Read the Full USA Today Article at:
[ https://www.usatoday.com/story/sports/columnist/nancy-armour/2025/09/15/charlie-kirk-views-ran-counter-to-what-sports-represent/86159451007/ ]