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Sports Personality of the Year 2025 odds, betting: Where is Littler among the favourites to win SPOTY? | Sporting News United Kingdom

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  Published in Sports and Competition on Tuesday, October 28th 2025 at 7:42 GMT by Sporting News
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The Award and Its Significance

The Sports Personality of the Year award, presented by The Sporting News, honours the athlete who has made the most impact across all sports over the previous year. Past winners have included icons such as Lionel Messi, Naomi Osaka, and Novak Djokovic, making the award a benchmark for sporting excellence. The 2025 edition arrives at a time when several athletes are in peak form, prompting bookmakers to adjust odds in real time.

Top Contenders and Betting Odds

Messi remains the clear favourite, with odds at 1.53 indicating a 65.6 % implied probability. His recent performances in both La Liga and the UEFA Champions League, coupled with his historical track record of winning this award, have cemented his position. Djokovic follows closely, his odds suggesting an 55.6 % chance, thanks to his return to form after a brief injury lay‑off.

Osaka enjoys a more modest 48.8 % implied probability, but her dominant run on the WTA tour has earned her substantial support. Ronaldo is seen as a strong late‑season contender; his 47.6 % odds reflect his return to form after a period of lower output. Kipchoge, while a respected figure in athletics, is viewed as a long‑shot with odds of 3.20, but his record‑breaking performances keep his name in the conversation.

Bookmaker Insights

Bet365’s market analyst, Rachel Hsu, noted that the odds have “settled into a clear hierarchy.” She highlighted Messi’s “irrefutable statistical superiority” and Djokovic’s “resilient comeback narrative.” William Hill’s betting tipster, Jonathon Grey, added that “Osaka’s fan base is exceptionally mobilised, which may push her odds lower in the coming weeks.”

Ladbrokes, known for its “Public Pulse” feature, has released a weekly update showing a slight swing toward Osaka, citing “her recent double‑win at the French Open.” Meanwhile, Bet365’s “Live‑Odds” system shows real‑time updates that could shift dramatically following any significant performances in the weeks leading up to the award announcement.

Potential Upsets and Fan Favorites

While the favorites are clear, the betting markets hint at potential upsets. A Twitter poll conducted by Sporting News saw 23 % of respondents backing Ronaldo, a figure that could drive his odds down if the momentum gathers. Meanwhile, Eliud Kipchoge’s performance in the Boston Marathon has been a “dark horse” narrative, with some fans arguing that his brand power could translate into votes.

History of the Award

The award has been presented annually since 2001, with Lionel Messi and Novak Djokovic each holding multiple wins. Sporting News’ 2024 retrospective highlighted how the public voting process, coupled with media coverage, can dramatically sway the outcome. The 2025 edition promises to be no different, as athletes continue to engage fans across social media, building narratives that resonate beyond the court or pitch.

Final Thoughts

The betting odds provide a clear, though not definitive, snapshot of public sentiment. Lionel Messi’s low odds confirm his status as the frontrunner, while Novak Djokovic and Naomi Osaka offer credible challenges. Cristiano Ronaldo and Eliud Kipchoge add spice to the market, reflecting the unpredictable nature of sporting success. As the award ceremony approaches, betting markets will likely tighten, offering fans both an analytical perspective and a chance to bet on the drama that has captivated sports audiences worldwide.

For the latest odds and live updates, readers can consult Bet365, William Hill, and Ladbrokes, all of which update their spreads every minute. The Sporting News will continue to track the conversation, providing analysis and commentary leading up to the award announcement.