Sports and Competition
Source: (remove) : Esquire
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Sports and Competition
Source: (remove) : Esquire
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Mon, January 13, 2025
[ Mon, Jan 13th ] - Esquire
Inside Tag Heuer's $1 Billion Formula 1 Deal
Wed, January 8, 2025
[ Wed, Jan 08th ] - Esquire
The Rise and Rise of Jannik Sinner

Inside Tag Heuer's $1 Billion Formula 1 Deal


//sports-competition.news-articles.net/content/2 .. inside-tag-heuer-s-1-billion-formula-1-deal.html
Published in Sports and Competition on Monday, January 13th 2025 at 7:05 GMT by Esquire   Print publication without navigation

  • We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

The article from Esquire UK discusses TAG Heuer's significant $1 billion deal with Formula 1, highlighting the brand's deep-rooted connection with motorsport. It explores how this partnership, which began in 2016, has evolved, with TAG Heuer becoming the Official Timekeeper, Official Watch, and Official Smartwatch of Formula 1. The deal not only underscores TAG Heuer's commitment to innovation and precision in watchmaking but also aims to enhance the brand's visibility and engagement with a younger, tech-savvy audience through digital and social media platforms. The article delves into the strategic importance of this alliance for both Formula 1, which seeks to modernize its image, and TAG Heuer, which leverages the sport's global appeal to reinforce its position in the luxury watch market. Additionally, it touches on the historical significance of TAG Heuer in motorsport, mentioning past associations with teams like McLaren and drivers like Ayrton Senna, illustrating how this partnership is a natural extension of the brand's heritage.

Read the Full Esquire Article at:
[ https://www.esquire.com/uk/watches/a63406204/inside-tag-heuers-dollar1-billion-formula-1-deal/ ]

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