Sports and Competition
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Sports and Competition
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"Competition And Support Can Co-Exist": Candace Parker's March Madness Campaign Flips The Script On Athletic Rivalry


Published on 2025-04-09 08:05:12 - Essence
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  • It will run throughout this year's women's March Madness competition, serving as a centerpiece of adidas' ongoing investment in women's sports.

Candace Parker, a prominent figure in women's basketball, has teamed up with Adidas for a new campaign titled "Remember My Name" to celebrate the 50th anniversary of Title IX during the NCAA March Madness tournament. The campaign features Parker and other female athletes like Aliyah Boston and Hailey Van Lith, aiming to inspire and empower the next generation of women in sports. It includes a series of advertisements and social media content that highlight the achievements and ongoing challenges faced by women in athletics, emphasizing the importance of recognition and support for female athletes.

Read the Full Essence Article at:
[ https://www.essence.com/entertainment/sports/candace-parker-march-madness-campaign-adidas/ ]