Roku has struck a deal with the X Games to become the U.S. streaming home of both the Winter 2025 competition in Aspen as well as a summer event.
The article from Variety reports that Roku has secured a multi-year deal to exclusively stream the X Games, starting with the Aspen event in January 2024. This partnership will see Roku streaming the winter and summer X Games through 2025, marking a significant expansion of Roku's live sports offerings. The X Games, known for showcasing extreme sports like skateboarding, snowboarding, and motocross, will be available for free on The Roku Channel, aiming to attract a broad audience. This move is part of Roku's strategy to enhance its content library with high-profile live events, following its previous acquisitions like Major League Baseball games and Formula E races. The deal also includes plans for additional X Games content, such as behind-the-scenes footage and athlete profiles, to engage viewers year-round.
Sports & Competition
Wed, December 18, 2024 
