Sports and Competition
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Sports and Competition
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ESPN Hopes to Hook Streamers With New Slogan: 'Sports Forever'


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Published in Sports and Competition on by Variety   Print publication without navigation

ESPN is digging into its past in a bid to spotlight its future. The Disney-backed sports giant will, starting Thursday evening during ABC's broadcast of the first game in the NBA Finals, give fans both a taste of its earliest days as well as a hint of what's to come. An ESPN promo will feature

ESPN is launching a new marketing campaign with the slogan "Keep Dancing," aimed at engaging sports fans and streamers by emphasizing the continuous excitement and connection to sports content. The campaign, which will be promoted across various platforms including TV, digital, and social media, seeks to attract a broader audience by showcasing the diverse range of sports and personalities available on ESPN's streaming services. The initiative reflects ESPN's strategy to adapt to the evolving media landscape and maintain its relevance among viewers who increasingly consume content through streaming platforms.

Read the Full Variety Article at:
[ https://sports.yahoo.com/article/espn-hopes-hook-streamers-slogan-130000420.html ]

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