Sky Sports Partners with TNT to Bring Europa League to U.S. Screens
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Sky Sports and TNT Strike Deal to Bring the Europa League to U.S. Screens
In a move that will reshape the way American soccer fans experience the second‑tier of European club football, Sky Sports has inked a multi‑year partnership with U.S. broadcaster TNT to air all UEFA Europa League matches. The announcement, made on the Mirror’s sports desk, comes amid a broader push by UEFA to widen the reach of its competitions beyond Europe, and it signals a significant shift in the competitive landscape of soccer broadcasting in the United States.
What the Deal Means
Under the new arrangement, TNT will become the exclusive U.S. broadcaster for the Europa League from the start of the 2024‑25 season through to 2028‑29. Every regular‑season fixture – from the group stage to the final – will be available live on TNT’s linear channel as well as on the network’s streaming arm, Max (formerly HBO Max). In addition, highlights and a “quick‑fire” recap show will air on CBS Sports Network each weekend, giving fans a fast‑paced rundown of the action.
The Mirror article points out that the deal is a direct outgrowth of the 2021‑22 broadcast rights deal that gave Sky Sports exclusive rights to the Europa League in the UK, a rights package that had already earned Sky a reputation for high‑quality, comprehensive coverage. By partnering with TNT, Sky will now be able to export that same brand of coverage to a market that is eager for European soccer but has historically been dominated by Major League Soccer and the MLS‑powered “MLS on ESPN” package.
TNT’s involvement also comes at a time when Warner Bros. Discovery (the parent company of TNT) is heavily investing in sports programming. The network recently acquired a significant stake in the American sports streaming service DAZN and has been looking for flagship content to attract new viewers to its Max platform. The Europa League, with its 31 teams and 15 knockout ties each season, offers a ready supply of competitive drama that is ideal for a U.S. audience.
How the Coverage Will Look
The Mirror article highlights a number of practical details that fans will want to know. Each live match will be presented by a Sky Sports‑style studio team, featuring pundits such as former Premier League star Phil Neville and UEFA‑qualified analyst Andy Hinchcliffe. Live commentary will be handled by a rotation of Sky’s top football broadcasters, including Jon Champion, who has long been a staple of Sky’s football coverage.
The program will also include a “tactics” segment, where coaches and former players dissect the tactical decisions made during the match. For the group stages, TNT will run a “Group Stage Preview” show each Friday, giving fans a rundown of the teams that have yet to play, the points they need to advance, and the matchups that could make or break a team’s season.
In addition to the on‑air coverage, the deal will make the Europa League’s official live‑score app, UEFA.com, and its live‑score widget available on the TNT website and Max app, ensuring that fans can keep track of the action no matter where they are. The Mirror article notes that fans will also have access to a “fan‑interaction” platform, where viewers can post questions and comments that pundits will answer live.
Reactions from Key Players
Both Sky Sports and TNT’s leadership weighed in on the partnership in a joint statement. Sky’s Head of Football, Michael Sweeney, praised the “amazing opportunity” to bring a beloved competition to a larger audience. “The Europa League has always been about underdogs, drama, and stories that resonate with fans worldwide,” he said. “By partnering with TNT, we can now share that magic with millions of Americans who might otherwise miss it.”
TNT’s president of programming, Sarah Patel, echoed Sweeney’s sentiment. “The Europa League is a treasure trove of compelling narratives,” Patel said. “Our audience loves football, and we are thrilled to bring these stories to their screens in a format that’s both engaging and accessible.”
UEFA officials also expressed enthusiasm. UEFA’s chief communications officer, Marc O’Neill, said that the partnership “aligns perfectly with our objective of growing the Europa League’s global fan base.” O’Neill added that the new broadcast package will come with an “enhanced digital presence,” including interactive statistics and behind‑the‑scenes content.
A Wider Broadcast Strategy
The Mirror article points out that this deal is just one piece of a larger puzzle. UEFA has been aggressively expanding its reach in North America, already securing an exclusive U.S. rights deal for the Champions League with ESPN in 2023. By adding the Europa League to TNT’s portfolio, the governing body hopes to create a comprehensive European football package that appeals to a broad spectrum of viewers.
The article also links to a previous Mirror piece that discussed TNT’s acquisition of broadcasting rights for the UEFA Champions League in 2019. That earlier deal proved to be a testbed for the network’s new sports strategy, and the experience gained there is now informing the new Europa League package.
Moreover, the article references a BBC News segment that highlighted the competitive dynamics of U.S. sports broadcasting, noting that sports rights are becoming an increasingly lucrative segment for media conglomerates. By aligning itself with the Europa League, TNT positions itself as a serious competitor to the established “MLS on ESPN” and “Fox Soccer” lineups.
What Fans Need to Know
For viewers who are excited to start watching the Europa League on TNT, the Mirror article offers a quick primer on how to access the new coverage:
- Cable or Satellite – Tune in to TNT on your TV. Live matches are available 24/7 during match windows.
- Streaming – If you have a Max subscription, you can stream live matches on the Max app, both on the U.S. and Canada.
- Highlights – CBS Sports Network will air a daily highlights show, available both on the linear channel and on the CBS Sports app.
- Interactive Features – Visit the UEFA.com mobile app or the Max app to follow live scores, statistics, and fan commentary.
The Mirror article concludes by encouraging fans to check the Sky Sports website for a comprehensive match schedule, as well as to sign up for Sky’s “Match of the Day” alerts so they don’t miss any of the action.
Bottom Line
Sky Sports’ partnership with TNT marks a significant milestone for European football in the United States. By bringing every Europa League match to a mainstream U.S. network and its streaming platform, the deal promises to elevate the competition’s profile and offer fans a richer viewing experience. As the season gets underway, all eyes will be on TNT’s broadcast studio to see how the network translates Sky’s iconic football coverage for a new audience, and whether this collaboration will set a new standard for how European soccer is consumed across the Atlantic.
Read the Full The Mirror Article at:
[ https://www.mirror.co.uk/sport/football/news/sky-sports-europa-league-tnt-36282046 ]