Sports and Competition
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Faster, smarter, unprecedented: Inside the new $34M women's basketball league, Unrivaled


Published on 2025-02-19 13:45:33 - Salon
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  • Fast forward to January 17, 2025, and the launch of the Unrivaled Basketball League feels like the formalization of Jordan's off-season strategy
  • except this time, it's not just about staying in shape. It's a full-fledged business designed to make sure the best players in women's basketball are treated and paid accordingly.

The article from Salon discusses the launch of Unrivaled, a new women's basketball league with a $34 million investment, aimed at providing a platform for top female basketball players during the WNBA off-season. Unrivaled, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, will feature 30 of the world's best players in a unique 3-on-3 and 1-on-1 format in Miami. The league promises competitive play, high earnings, and significant media exposure, addressing the issues of pay disparity and lack of opportunities for women athletes. It also aims to keep players in the U.S. rather than playing overseas, offering them a chance to stay close to home, engage in community activities, and maintain their brand presence. The initiative has garnered attention for its innovative approach to women's sports, focusing on both the athletic and business aspects of the game.

Read the Full Salon Article at:
[ https://www.salon.com/2025/02/19/faster-smarter-unprecedented-inside-the-new-34m-womens-basketball-league-unrivaled/ ]