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It's been around for 120 years, but now a shore repair shop in the North Metro is home to one of the top cobblers in the world.

Minnesota Cobbler Steps into the Spotlight at Prestigious International Competition
In the quaint town of Red Wing, Minnesota, where the Mississippi River winds through historic landscapes and the legacy of boot-making runs deep, one local artisan is poised to make his mark on the global stage. Daniel Guel, the owner and master cobbler at Dan's Shoe Repair, has earned a coveted spot in the Silver Cup, widely regarded as the Olympics of shoe repair. This prestigious international competition, organized by the Shoe Service Institute of America, draws the world's finest craftsmen to showcase their skills in restoring and revitalizing footwear. For Guel, a lifelong resident of Red Wing and a second-generation cobbler, this opportunity represents the pinnacle of a career dedicated to preserving the art of shoemaking in an era dominated by fast fashion and disposable goods.
Guel's journey to the Silver Cup began modestly enough. Born and raised in Red Wing, a city synonymous with the iconic Red Wing Shoes company, he grew up immersed in the world of leather and lasts. His father, a skilled cobbler himself, operated a small repair shop in the area, passing down techniques honed over decades. "I started helping out in the shop when I was just a kid," Guel recalls in an exclusive interview with FOX 9. "Back then, it was all about fixing what people had, not throwing it away. Shoes were investments, and we made them last." After taking over the family business in the early 2000s, Guel transformed Dan's Shoe Repair into a beloved local institution, known for its meticulous work on everything from work boots to high-end dress shoes.
The Silver Cup competition, held annually, is no small feat. Competitors from around the world—hailing from countries like Italy, Japan, Germany, and the United States—submit entries that are judged on criteria including craftsmanship, innovation, durability, and aesthetic appeal. This year, the event is set to take place in Atlanta, Georgia, where participants will demonstrate their prowess in live repair challenges and submit pre-restored pieces for evaluation. Guel's entry? A pair of weathered Red Wing work boots that he painstakingly restored to their former glory. "These boots came in looking like they'd been through a war," he explains. "The soles were worn thin, the leather cracked and faded. I resoled them with premium materials, restitched the uppers by hand, and added custom reinforcements to make them better than new."
What sets the Silver Cup apart from other trade competitions is its emphasis on both tradition and modernity. Judges, who include industry veterans and master craftsmen, look for entrants who can blend time-honored techniques with contemporary innovations. For instance, Guel incorporated eco-friendly adhesives and sustainable leather treatments into his restoration, reflecting a growing trend in the industry toward environmental responsibility. "Shoe repair isn't just about fixing; it's about sustainability," Guel notes. "In a world where we're producing too much waste, bringing old shoes back to life is a small but important way to make a difference."
Guel's path to the competition wasn't without challenges. The shoe repair industry has faced significant headwinds in recent years, from the rise of cheap imports to the decline in demand for durable, repairable footwear. Many small shops have shuttered, unable to compete with mass-produced alternatives. In Minnesota, where harsh winters demand sturdy boots, Guel has managed to thrive by building a loyal customer base that values quality over convenience. "We've got farmers, factory workers, and even executives who swear by our work," he says. "They know that a good repair can extend the life of a shoe by years, saving money and resources."
To prepare for the Silver Cup, Guel spent months honing his skills, practicing on a variety of footwear types and studying techniques from international masters. He attended workshops sponsored by the Shoe Service Institute and even traveled to trade shows in Europe to observe top competitors. "It's intense," he admits. "You're not just repairing a shoe; you're telling a story through your work. The judges want to see passion, precision, and creativity." His shop, a cozy space filled with the scent of leather polish and the hum of sewing machines, became a training ground. Assistants and apprentices watched as Guel dissected boots, analyzing every stitch and seam.
The competition itself promises to be a spectacle. Past winners have gone on to international acclaim, with some opening high-profile ateliers or consulting for luxury brands. For Guel, the goal isn't just victory—it's representation. "Minnesota has a rich history in shoemaking," he emphasizes. "From the Red Wing factory to independent cobblers like me, we're part of something bigger. Competing on this stage puts our state on the map." Local supporters have rallied around him, with community fundraisers helping cover travel costs and the Red Wing Chamber of Commerce promoting his story. Even the mayor has chimed in, calling Guel "a true ambassador for our craftsmanship heritage."
Beyond the technical aspects, Guel's story resonates on a personal level. At 52, he's not only a cobbler but a family man, with a wife and two children who help out in the shop during busy seasons. "My son is starting to learn the trade," he shares with a smile. "It's rewarding to pass it on, just like my dad did for me." This generational continuity underscores the cultural significance of shoe repair, an art form that's as much about human connection as it is about soles and heels.
As the competition approaches, Guel remains grounded yet optimistic. "Win or lose, this is about pushing the boundaries of what I can do," he says. "I've already won by getting this far." For Minnesotans, his participation is a point of pride, a reminder that in an age of automation and disposability, there's still room for skilled hands and heartfelt work. Whether he brings home the Silver Cup or not, Daniel Guel is proving that the humble cobbler can indeed step into the global arena and shine.
The Silver Cup isn't just a contest; it's a celebration of an endangered craft. In an industry where automation threatens traditional roles, events like this highlight the irreplaceable value of human expertise. Guel's techniques, for example, involve tools that date back centuries—hammers, awls, and needles—combined with modern materials like high-tech rubbers for better traction on icy Minnesota sidewalks. He describes the process in detail: "First, you assess the damage. Is it the outsole, the insole, or the upper? Then, you strip it down, clean it thoroughly, and rebuild from the ground up. It's like surgery for shoes."
Competitors in the Silver Cup must submit portfolios showcasing a range of repairs, from simple heel replacements to complex reconstructions. Guel's portfolio includes a restored pair of vintage cowboy boots, where he matched antique dyeing techniques to preserve authenticity, and a set of orthopedic shoes customized for a client with mobility issues. "Customization is key," he explains. "No two feet are the same, and no two repairs should be either."
The international flavor of the event adds another layer of excitement. Guel looks forward to networking with peers from abroad, exchanging tips on everything from leather sourcing to innovative stitching methods. "I've heard the Japanese competitors use incredibly precise tools," he says. "It'll be a learning experience for sure."
Back home, Dan's Shoe Repair continues to buzz with activity. Customers drop off scuffed loafers and torn sneakers, unaware that their cobbler is on the cusp of international stardom. But Guel takes it in stride. "This shop is my heart," he reflects. "The competition is thrilling, but nothing beats helping a neighbor get back on their feet—literally."
As Red Wing cheers him on, Guel's story serves as an inspiration. In a fast-paced world, his dedication to slow, deliberate craftsmanship reminds us of the beauty in restoration. Whether he's stitching a seam or competing for glory, Daniel Guel embodies the enduring spirit of the Minnesota cobbler, one careful repair at a time.
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