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BoomerJack's Expanding Across Texas with Immersive 'Big Beam' Technology

  //sports-competition.news-articles.net/content/2 .. ss-texas-with-immersive-big-beam-technology.html
  Published in Sports and Competition on Wednesday, February 18th 2026 at 1:28 GMT by CultureMap Fort Worth
      Locales: Ohio, UNITED STATES

Dallas, TX - February 18th, 2026 - BoomerJack's Sports Bar, a Texas institution, is aggressively expanding its footprint across the Lone Star State, poised to become an even more dominant force in the competitive sports bar landscape. The chain, famed for its large-screen viewing experiences and welcoming atmosphere, is not simply adding locations; it's redefining the modern sports bar concept through technological innovation and a dedicated focus on building community hubs.

For years, BoomerJack's has been a go-to destination for Texans seeking a lively environment to enjoy sporting events. But the company isn't resting on its laurels. The current expansion isn't just about quantity - it's about quality and elevating the experience. Central to this ambition is their proprietary 'Big Beam' technology. While large-screen TVs are standard fare in most sports bars, BoomerJack's 'Big Beam' projects games onto incredibly expansive surfaces, essentially creating a fully immersive, stadium-like environment within the bar itself. Early adopters of the technology report a significant increase in game-day excitement and customer engagement. Several competitors are rumored to be evaluating similar projection-based systems, but BoomerJack's appears to hold a first-mover advantage.

"We've seen a real shift in what people want from a sports bar," explains Emily Carter, BoomerJack's VP of Marketing. "It's no longer just about watching the game; it's about feeling like you're part of it. 'Big Beam' delivers that. It's more than just a visual upgrade - it's an emotional connection to the game and to the shared experience with fellow fans."

The focus on inclusivity is another key differentiator. While many sports bars cater primarily to a specific demographic, BoomerJack's actively cultivates a family-friendly environment. This has proven to be a shrewd strategy, drawing in a broader customer base and fostering a loyal following. The menu reflects this approach, offering a diverse range of options beyond typical bar food. While classic appetizers and burgers remain staples, the chain has expanded its offerings to include healthier choices, gourmet flatbreads, and even dedicated kids' menus.

"We're conscious of catering to everyone," Carter added. "Grandparents, parents, and kids - we want everyone to feel comfortable and have a great time. It's not just about beer and wings anymore, although we have plenty of that too!"

The ambitious expansion plan, initially announced in late 2024, targets underserved markets across Texas, with a particular emphasis on rapidly growing suburban areas. BoomerJack's has secured real estate in key locations within the Dallas-Fort Worth metroplex, Houston, San Antonio, and Austin. The company isn't disclosing the exact number of planned locations, but industry analysts estimate the chain aims to open at least a dozen new bars over the next two years.

This expansion comes at a time when the restaurant industry is facing significant challenges, including rising food costs and labor shortages. However, BoomerJack's appears to be weathering the storm effectively, thanks to its strong brand recognition, loyal customer base, and innovative approach. The company has also invested heavily in employee training and benefits, aiming to attract and retain top talent.

Recent reports indicate BoomerJack's is also piloting a new mobile ordering and rewards program integrated with the 'Big Beam' experience. Customers can order food and drinks directly to their seats using a smartphone app, and earn points for every purchase, unlocking exclusive perks and discounts. Furthermore, the app allows patrons to participate in interactive game-day trivia and contests projected on the 'Big Beam', fostering a unique and engaging atmosphere. Specific opening dates for the new locations are anticipated to be announced within the coming weeks, with the first few bars slated to open their doors before the start of the 2026 football season. BoomerJack's isn't just building sports bars; it's building experiences, and that's proving to be a winning formula.