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How To Ensure Communications Is A Contact Sport In The Age Of AI

The article from Forbes Communications Council, titled "How To Ensure Communications Is A Contact Sport In The Age Of AI," discusses the importance of maintaining human interaction in communications despite the rise of AI technologies. It emphasizes that while AI can enhance efficiency and personalization in communication strategies, the essence of building trust, empathy, and genuine relationships still heavily relies on human contact. The piece outlines several strategies for communicators to ensure they remain connected with their audience: fostering face-to-face interactions, using AI as a tool to augment rather than replace human efforts, and focusing on emotional intelligence. It highlights the need for communicators to adapt AI tools to support storytelling, customer engagement, and personalized experiences while still prioritizing the human elements like listening, understanding, and responding to the emotional needs of the audience. The article concludes that in an increasingly digital world, the human touch in communications will differentiate brands and build lasting relationships.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbescommunicationscouncil/2025/02/04/how-to-ensure-communications-is-a-contact-sport-in-the-age-of-ai/ ]