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Mukesh Ambani: India's top businessman plays at the bottom

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Mukesh Ambani's Reliance Consumer Products Ltd launched a Rs 10 sports drink, Spinner, in India, collaborating with former cricketer Muttiah Muralitharan. The strategy mirrors Reliance's low-price approach used with the Campa drink,
The article from MSN discusses Mukesh Ambani, India's richest businessman and the head of Reliance Industries, who despite his immense wealth, maintains a low profile and focuses on grassroots-level business strategies. It highlights how Ambani, with a net worth of over $110 billion, engages directly with the public and small-scale operations, such as visiting local stores to understand consumer behavior firsthand. This approach contrasts with the typical high-profile lifestyle of billionaires, showcasing Ambani's commitment to understanding and serving the Indian market at its most basic level. His strategy includes expanding his retail empire by integrating small retailers into his supply chain, thereby fostering a symbiotic relationship that benefits both his business and local economies. This grassroots approach not only helps in market penetration but also in building a loyal customer base across India.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/news/other/mukesh-ambani-india-s-top-businessman-plays-at-the-bottom/ar-AA1yNTnh ]