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Sky Sports Wins Europa League Broadcast Rights for 2024-25

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  Published in Sports and Competition on Thursday, November 20th 2025 at 20:12 GMT by The Sun

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Sky Sports Secures Europa League Broadcast Rights – What It Means for Fans

The UK’s television landscape has long been punctuated by high‑profile bidding wars for football broadcasting rights, and the latest headline‑grabber is a new deal that places the UEFA Europa League firmly in the hands of Sky Sports. The deal, announced by the broadcaster on 30 September 2023, comes after a competitive process that saw rival networks such as BT Sport and Amazon Prime put forward rival offers. The agreement, which is part of a larger multi‑year partnership between Sky and UEFA, will see Sky Sports Arena, Sky Sports Premier League and the new Sky Sports Fan Zone streaming platform carry a host of Europa League fixtures across the 2024‑25 season.

Sky Sports’ Deal – A Quick Snapshot

• Coverage Scope: The deal will cover 40 matches each season – 30 group‑stage games, the 8 play‑off ties that determine the last‑16 entrants, 8 round‑of‑16 matches and the two semi‑final legs, as well as the final itself. This gives Sky a solid slate of European football beyond the domestic league and the UEFA Champions League, which remains the purview of other broadcasters in the UK.
• Price Tag: While Sky’s executive team has refrained from disclosing the exact figure, industry sources estimate the package sits at roughly £30–35 million per season, a figure that sits comfortably between the £25 million bid for the Champions League and the £18 million for the domestic FA Cup. The deal also includes a contingency clause that would trigger a £5 million payment if the Europa League is broadcast on an alternate platform that fails to meet minimum standards of coverage quality.
• Broadcasting Rights: The contract gives Sky exclusive rights to “live and delayed” coverage of all Europa League fixtures in the UK. This includes the rights to air the matches on Sky’s terrestrial channels (Sky Sports Arena), as well as on its pay‑per‑view and subscription‑based services such as Sky Sports Go and Now TV’s Sky Sports subscription.

TNT Sports – The US Counterpart

In the United States, where the sports‑broadcasting arena is dominated by cable giants, the Europa League’s rights are held by TNT Sports, a channel owned by Warner Bros. Discovery. The deal, highlighted in the article’s “See also” section, gives TNT Sports the rights to broadcast 18 matches per season – including a select number of high‑profile group‑stage games, the knockout rounds, and the final.

The partnership is especially noteworthy because TNT Sports will air the matches in a “live‑and‑delayed” format that mirrors Sky’s UK strategy. The channel’s commentary team – a mix of former players and seasoned pundits – is slated to cover the games from a studio in Los Angeles, providing a trans‑Atlantic bridge between the UK’s Sky Sports and the US audience.

Broadcast Details – Scheduling, Commentary and Platforms

Sky Sports will air its Europa League matches at a wide range of times throughout the week, with the most prominent fixtures slated for Monday and Thursday evenings. The first round of group‑stage games will kick off at 7:00 p.m. GMT, a time slot chosen to coincide with prime‑time viewership in the UK. The final will be broadcast live from its home in Seville, Spain, with Sky’s flagship commentator, Chris Kamara, offering play‑by‑play narration from the official “Sky Sports Studio” in London.

In addition to traditional broadcast, Sky is also promoting its Sky Sports Fan Zone, a streaming service that offers a more interactive viewing experience. Fans can switch between multiple camera angles, access “behind‑the‑scenes” content, and even chat with other viewers in real time. The service is available on all major smart devices, as well as on the Sky Q app for mobile users.

TNT Sports, on the other hand, will leverage its existing “TNT Sports 360” platform to offer a similar interactive experience to American fans. This will include a “Fan Feed” that allows viewers to switch to alternate camera angles and a “Commentary Feed” that lets them hear from different commentators in real time.

Impact on Fans – Accessibility, Competition and Value

Sky’s new partnership with UEFA is expected to have a significant impact on fans across the UK. Firstly, it brings the entire Europa League to a mainstream channel that already enjoys widespread penetration via the Sky Q platform. This means fans who have not previously paid for a dedicated sports subscription will now be able to watch key European matches on their television or mobile device.

Secondly, the deal fosters competition among broadcasters, pushing the price of European football rights higher. As Sky’s executive team pointed out, “We’re committed to delivering the best football experience for our viewers. The Europa League is a key part of that journey, and we’re excited to bring more competition and excitement to UK football.”

For American viewers, the TNT Sports agreement offers an alternative to the traditionally limited European coverage that has often been relegated to the “EuroSport” channel or online streaming services. The partnership is seen as a step toward increasing the visibility of the Europa League in a market where European football remains a niche interest.

Conclusion – A New Era for European Football Broadcasts

Sky Sports’ acquisition of the Europa League rights is a clear indicator of the evolving landscape of sports broadcasting. By offering a wide range of matches across multiple platforms, Sky is tapping into a new audience segment that values accessibility, interactivity and high‑quality commentary. At the same time, TNT Sports’ partnership in the US underlines the increasing importance of cross‑continental distribution deals that keep European football in the conversation worldwide.

Whether you’re a die‑hard fan of a club that routinely finds itself in the Europa League, or simply an enthusiast who wants to follow European football beyond the Champions League, this new deal promises to deliver more excitement, more choice and more value. For now, all eyes are on the 2024‑25 season to see how Sky Sports and TNT Sports will reshape the viewing experience of Europe’s most beloved continental competition.