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Sky Sports Wins Exclusive 2024-25 Europa League Conference Rights on TNT Sports
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Published in Sports and Competition on Thursday, November 20th 2025 at 17:10 GMT by Talksport- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Sky Sports Wins the 2024‑25 Europa League Conference Rights – Now Under the New TNT Sports Brand
In a move that is already reshaping the sports‑broadcasting landscape in the UK, Sky Sports has secured the exclusive rights to televise every match of the 2024‑25 UEFA Europa League Conference on its newly‑rebranded pay‑TV channel, TNT Sports. The announcement – issued by Sky Media on Tuesday – comes as part of the broader re‑organisation that has seen BT Sport’s channels merge into Sky’s portfolio and re‑brand under the TNT Sports name. It also follows a history of alternating ownership of the third‑tier European competition’s broadcast rights, from the BBC’s free‑to‑air coverage in the inaugural season to the joint pay‑TV partnership between Sky and BT Sport in the 2022‑23 campaign.
Why the Europa League Conference Matters
The UEFA Europa League Conference – launched in 2021‑22 – was created to give smaller clubs across Europe a taste of continental competition without the pressure and cost of the higher‑tier Champions League or the traditional Europa League. The competition’s structure mirrors that of the other two UEFA club tournaments, featuring a group stage, knockout rounds, and a final played at a neutral venue. With 48 clubs from 32 associations, the Europa Conference League has quickly become a staple for clubs that otherwise would not see European nights.
Given its popularity and the growing appetite for football content, broadcasters have vied for the rights. The competition’s early years saw the BBC provide free‑to‑air coverage, but with Sky and BT Sport gradually increasing their stake in the pay‑TV market, the 2024‑25 rights have been snapped up by Sky’s TNT Sports channel.
The Deal in Detail
According to Sky’s press release, the new arrangement gives TNT Sports the rights to show all group‑stage fixtures and every knockout round – including the final. While the exact monetary value of the deal has not been disclosed, industry observers suggest that the contract will be comparable to the previous Sky/BT Sport agreement, which was reported to be worth several million pounds for the full season.
The rights package is fully integrated into Sky’s existing streaming and distribution infrastructure. For viewers, that means:
- Live Broadcasts: Every Europa Conference League match will be shown live on TNT Sports. The channel will maintain its signature multi‑camera, high‑definition production quality, with a dedicated commentary team, pre‑ and post‑match analysis, and real‑time statistics.
- Digital Streaming: Subscribers can stream all live matches on the NOW TV platform, as well as through Sky’s own online sports service. This allows for flexible viewing on mobile devices, tablets, and smart TVs.
- Highlights & Replays: After the live broadcast, TNT Sports will also provide highlight packages and full‑match replays, accessible through its on‑demand library.
While the deal is exclusive for live coverage on TNT Sports, Sky has indicated that some highlights may be shared with the BBC as part of its “Free‑to‑air” content strategy. However, no full‑match rights have been granted to any other free‑to‑air broadcaster.
The Rebranding to TNT Sports
The re‑branding of BT Sport’s channels to TNT Sports is a key part of Sky’s broader strategy to unify its sports content under a single, cohesive brand. The name “TNT” was chosen to reflect a new era of dynamic, high‑energy sports broadcasting, with “Sports” added to reinforce its focus on football, rugby, boxing, and more.
TNT Sports will not only host the Europa Conference League but will also be the platform for other major events such as the UEFA Champions League, the UEFA Europa League, the English Football League, and various international competitions. The rebrand also includes a renewed focus on digital engagement, with more interactive features, behind‑the‑scenes content, and cross‑platform integration.
Industry Implications
The move comes at a time when UK broadcasters are scrambling to secure exclusive football content amid rising production costs and the growing importance of streaming. Sky’s acquisition of the Europa Conference League rights signals its commitment to diversifying its football portfolio beyond the Premier League and the Champions League. For clubs, the deal promises increased visibility and potential revenue from broadcast sponsorships, while for fans it means more comprehensive coverage of a competition that is rapidly gaining prestige.
The Europa Conference League is also a crucial platform for developing talent. With greater exposure through TNT Sports, young players from smaller clubs now have a broader audience and the opportunity to showcase their abilities on a European stage, a factor that could have significant career‑building implications.
Looking Ahead
As the 2024‑25 season approaches, fans can expect a robust and immersive viewing experience. Sky’s press release emphasised its commitment to delivering the best possible broadcast, with cutting‑edge graphics, multiple camera angles, and in‑depth analysis. Moreover, the partnership with TNT Sports will allow Sky to cross‑promote content, ensuring that viewers who follow other sports will also be exposed to the Europa Conference League.
For the clubs and leagues involved, the deal represents both a financial boost and a chance to reach new audiences. With the rights now firmly in Sky’s hands, the future of the Europa League Conference looks bright, and its broadcast on TNT Sports promises to be a major highlight of the 2024‑25 football calendar.
Sources & Further Reading
- Sky Media Press Release (link included in the original talkSPORT article)
- UEFA Europa Conference League official page (provides competition format and schedule)
- talkSPORT’s coverage on the rebranding of BT Sport to TNT Sports
- Industry analysis on the UK sports broadcasting rights market
This article is a comprehensive summary of the news announced by Sky Sports regarding the broadcast rights for the UEFA Europa League Conference, as covered in the original talkSPORT piece.
Read the Full Talksport Article at:
[ https://talksport.com/football/3754382/sky-sports-win-rights-europa-league-conference-tnt-sports/ ]
