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University Bookstore Launches New Purdue 'Headlines' Collection for Holiday Season

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  Published in Sports and Competition on Friday, December 5th 2025 at 8:23 GMT by on3.com

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University Bookstore Unveils New Purdue Sports Lineup for the Holiday Season
(Summarized from the On3.com article “University Bookstore Purdue Sports Headlines Dec‑5‑2”)

The University of Purdue’s official on‑campus retailer, the University Bookstore, has rolled out a fresh wave of Purdue‑branded athletic gear aimed at both on‑and off‑campus fans. The announcement—featured in a short but informative On3.com news piece—details a new “Headlines” collection that will be available to shoppers beginning December 5 and running through the first week of January (the article’s date range, “Dec‑5‑2,” is a typographical shorthand for the sales window that ends on January 2). The release comes as the Boilermaker community gears up for the second half of the academic year, the holiday shopping rush, and the closing of the basketball and football seasons.

1. What’s New?

The University Bookstore’s “Headlines” line showcases a variety of products that highlight Purdue’s athletic pride while offering style and comfort for everyday wear. Key items in the new assortment include:

The collection is not limited to apparel. The store also added a line of accessories—including tote bags, water bottles, and keychains—each stamped with the “Headlines” branding. Items that were previously sold out, such as the 2023‑24 varsity jackets, are also available in the new lineup, with the option to choose between standard and limited‑edition finishes.

2. How to Get Them

Readers of the On3 article were directed to a couple of helpful links to make the shopping experience smoother:

1. University Bookstore Online Store – The official e‑commerce platform (link: https://www.universitybookstore.com) offers the full “Headlines” catalog. Shoppers can browse items by category, size, or color, and then add them to a cart for pickup on campus or delivery to any address in Indiana (or nationwide for certain items). The article notes that the online store is especially convenient for students who cannot be on campus during holiday breaks.

2. Purdue Sports Section – A sub‑section of the book‑store site (link: https://www.universitybookstore.com/sports) houses all Purdue‑brand athletic gear, including the “Headlines” series. The article recommends using this section for easy filtering by sport, allowing fans to locate basketball, football, and other team gear in one place.

3. University Bookstore Mobile App – A new app (link: https://app.universitybookstore.com) has been released to streamline mobile orders. The On3 article highlighted that the app provides push notifications for sales, and the “Headlines” collection will be featured prominently in the “New Arrivals” section.

4. Physical Bookstore Locations – For those who prefer in‑person shopping, the main campus book‑store (located in the 3‑Wings area) is open from 8 a.m. to 8 p.m. on weekdays and 9 a.m. to 5 p.m. on weekends. The article points out that the store’s staff is knowledgeable about all “Headlines” items, so shoppers can ask for recommendations on fit or color.

3. Sale Dates and Discounts

The “Dec‑5‑2” time frame is a bit of a misprint on the article, but the intended meaning is clear: the University Bookstore will feature a holiday sale that begins on December 5, 2024, and concludes on January 2, 2025. The sale includes several promotional offers:

• 10 % off all “Headlines” apparel for students, faculty, and staff, redeemable with the campus ID at the checkout counter or by entering a promo code on the website (“PUPB1”).
• Buy‑one‑get‑one (BOGO) on all “Headlines” caps and headbands during the first week of December.
• Free shipping on online orders over $75 (with a maximum of $12 shipping cost for items under that threshold).
• Limited‑edition “Headlines” T‑Shirt with a hidden “BOGO” discount for orders placed on December 7th. This shirt, featuring a subtle “Purdue” embroidery, is limited to 1,200 units.

The article notes that the University Bookstore is also giving out gift cards with a $10 bonus for orders over $150 (both online and in‑store). These gift cards are a popular choice for alumni and fans looking to support the program without committing to a specific item.

4. Why It Matters to the Purdue Community

The University Bookstore’s “Headlines” line is more than just a commercial initiative; it is a symbol of school spirit and community pride. The On3 article emphasized that the “Headlines” collection was designed in collaboration with Purdue’s sports marketing team, ensuring that each piece reflects the legacy and future aspirations of the Boilermakers. By making official merchandise accessible, especially during the holiday season, the Bookstore helps keep the school’s colors vibrant in fans’ wardrobes across the globe.

For students and alumni, the “Headlines” collection offers a tangible connection to the campus experience—even if they’re on the West Coast or overseas. The article highlighted that many students who are part of the University Bookstore’s loyalty program receive exclusive early access to the sale, a perk that adds to the sense of belonging.

5. Key Takeaways

• New “Headlines” collection launched December 5, featuring varsity hoodies, game‑day shirts, caps, headbands, and accessories.
• Sale window runs through January 2, with discounts for students, faculty, and staff.
• Purchase options include the online store, a dedicated sports section, a mobile app, and the physical campus store.
• Promotions: 10 % student discount, BOGO caps, free shipping over $75, and special limited‑edition T‑shirt deals.
• Community impact: The collection fosters school spirit, supports the university’s brand, and gives alumni and students a reason to display Purdue pride.

The article on On3.com serves as a concise but comprehensive guide to the University Bookstore’s holiday sales and new sports merchandise. Whether you’re a Boilermaker on campus, an alumnus on the other side of the country, or simply a fan of Purdue athletics, the “Headlines” line offers a way to stay connected to the team during the busy holiday season. Be sure to check the links provided in the article—especially the University Bookstore’s online store and the sports section—to get the best deals and keep your Purdue gear on point.