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AI Recruiting Scandal Rocks College Basketball

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  Published in Sports and Competition on Saturday, February 21st 2026 at 15:21 GMT by Sporting News
      Locales: New York, Kansas, Oklahoma, Colorado, UNITED STATES

New York, NY - February 21, 2026 - The fallout from the Darryn Peterson scandal at St. John's University is rapidly escalating, with former NBA superstar Carmelo Anthony becoming the latest prominent voice demanding the NBA take a proactive stance on the use of Artificial Intelligence (AI) in athletic recruiting. The controversy, centered around allegations that Peterson used AI to fabricate online profiles of female student-athletes to mislead opposing recruiters, is forcing a critical conversation about ethical boundaries and player safety in the digital age.

Peterson, recently terminated from his assistant coaching role, allegedly created these deceptive profiles - complete with fabricated social media histories and engaging content - in an attempt to negatively portray potential recruits, dissuading other universities from offering scholarships. While the immediate incident revolves around college recruiting, Anthony argues the implications extend directly to the NBA, and ultimately, the entire sporting landscape.

"I just feel like it's something that needs to be addressed," Anthony stated on the 'Level Up' podcast earlier this week. "We gotta protect these young girls. And it's just, you know, I just feel like it's bigger than just basketball." Anthony's sentiment reflects a growing concern that the lines are blurring between competitive recruiting tactics and outright malicious manipulation, and that the ease with which AI can create convincing falsehoods necessitates immediate intervention.

The core issue isn't simply the use of AI in recruiting - many organizations are already leveraging AI tools for data analysis, player evaluation, and identifying potential talent. The problem lies in the misuse of AI, specifically the creation of disinformation designed to damage reputations and unfairly influence decision-making. The St. John's case represents a chilling example of how readily available AI technology can be weaponized to harm young athletes, potentially impacting their athletic careers, mental health, and future opportunities.

Experts are predicting that this incident will accelerate the push for standardized regulations concerning AI usage in all levels of sports recruitment. While the NCAA is already forming a committee to investigate the St. John's situation and develop preliminary guidelines, many believe a more comprehensive, industry-wide approach is crucial. This could involve establishing clear "red lines" regarding the permissible use of AI, requiring transparency in AI-driven recruiting strategies, and implementing verification protocols to combat deepfakes and fabricated online personas.

"The potential for damage is enormous," says Dr. Evelyn Reed, a sports ethics professor at Columbia University. "We're moving into an era where it will become increasingly difficult to distinguish between reality and AI-generated fiction. If we don't establish safeguards now, we risk creating a recruiting landscape riddled with distrust and manipulation."

The NBA, given its global reach and influence, is under increasing pressure to lead the charge. Anthony's comments aren't isolated. Several current and former NBA players have privately expressed similar concerns, and agents are reportedly demanding guarantees from the league that their clients won't be subjected to AI-driven smear campaigns. The NBA Players Association is expected to formally address the issue in upcoming meetings with league officials.

The implications aren't limited to recruiting, either. Concerns are rising about the potential use of AI to generate fake injuries, manipulate game statistics, or even create deceptive narratives about players' personal lives. The need for robust authentication and verification systems is becoming increasingly urgent.

The St. John's scandal serves as a stark warning: the future of sports recruiting is inextricably linked to the responsible and ethical use of AI. The NBA, and other sports organizations, must act decisively to protect athletes, preserve the integrity of the game, and ensure a fair and equitable playing field for all.