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10 College Basketball Players Who Are Minting Cash


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Published in Sports and Competition on Tuesday, December 3rd 2024 at 7:35 GMT by Terrence Williams   Print publication without navigation

  • With college basketball conference play starting in December, here are 10 players who are minting cash with their personal brands.

The article from Heavy.com discusses how college basketball players are now able to capitalize on their Name, Image, and Likeness (NIL) rights, following a significant NCAA policy change. This shift allows athletes to earn money from endorsements, personal appearances, and other business opportunities, which was previously prohibited. The piece highlights various players who have quickly taken advantage of this new rule, detailing how they are securing deals with brands, leveraging social media for partnerships, and engaging in entrepreneurial activities. Examples include players like Paige Bueckers and Mikey Williams, who have signed with major companies and are using their newfound freedom to build personal brands and financial futures while still in college. The article also touches on the broader implications for college sports, including the potential for increased competition for top recruits and the evolving landscape of college athletics where athletes can now openly profit from their fame.

Read the Full Heavy.com Article at:
[ https://heavy.com/sports/mens-college-basketball/players-minting-cash/ ]

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