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Sources: Buss bros. launch sports acquisition firm

  //sports-competition.news-articles.net/content/2 .. es-buss-bros-launch-sports-acquisition-firm.html
  Published in Sports and Competition on Wednesday, September 24th 2025 at 17:43 GMT by ESPN
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The Buss Brothers: A New Chapter in Sports Investment

In a surprising move that could reshape the way professional sports franchises are owned and operated, sources close to the famed Buss family—long recognized as the stewards of the Los Angeles Lakers—have revealed that the Buss brothers have launched a new sports acquisition venture. The announcement, which first surfaced on ESPN’s Sports Business desk, has sparked a flurry of speculation about the next big wave of high‑profile ownership in the NBA and beyond.

Who Are the Buss Brothers?

The Buss name is synonymous with basketball. Jerry Buss—who took ownership of the Lakers in 1979—built the franchise into a global powerhouse, while his daughter Jeanie Buss has served as the team's owner and president ever since Jerry’s death in 2013. The Buss family also includes other siblings, most notably Jim Buss, who served as the Lakers’ president until 2022, and several cousins who are active in sports and entertainment. The new venture, dubbed Buss Brothers Sports Ventures (BBSV), appears to be a collaborative effort among Jeanie’s siblings and possibly some of Jerry’s extended family members.

The Core Idea: A Platform for Sports Ownership

According to insiders, BBSV will function as an investment vehicle aimed at acquiring stakes in a variety of sports entities, from NBA franchises and college programs to soccer clubs and esports teams. “We’re looking at a diversified portfolio that reflects the changing landscape of sports fandom,” a source close to the brothers told ESPN. “Our goal is to bring a family‑run, long‑term perspective to ownership, much like we did with the Lakers, but on a larger scale.”

The venture will reportedly use a blend of equity and debt to finance its deals, tapping into both traditional private‑equity structures and newer, high‑yield instruments that have become popular in sports financing. It is expected to target acquisitions worth $500 million to $2 billion each, depending on the market and the asset’s growth potential.

Why Now?

The timing of BBSV’s launch is no accident. In the past year, the NBA has expanded its global footprint with new markets in Mexico, Brazil, and Southeast Asia. Major league sports are also seeing increased interest in the intersection of technology and fan engagement—think subscription streaming services, immersive virtual reality experiences, and data‑driven performance analytics. Meanwhile, the sports‑investment landscape is becoming crowded: teams like the NBA’s Brooklyn Nets are owned by private‑equity firms, while the Los Angeles Dodgers have seen ownership changes that include major investment players.

BBSV is positioned to ride these trends. “We’re not just buying teams; we’re buying experiences,” the source added. “That includes digital rights, sponsorships, and ancillary businesses that enhance the brand.”

Early Moves and Potential Targets

While BBSV is still in its nascent phase, several early moves suggest where the brothers might be looking. In a recent interview, Jeanie Buss hinted at interest in minority stakes in emerging markets. “The next frontier is soccer in the United States and Asia, and I see huge synergies there,” she said.

Another rumor, corroborated by an unnamed executive from a major European soccer club, suggests that the Buss brothers are eyeing a partnership with a club in the English Premier League. The potential deal would involve a minority ownership stake that could give the brothers influence over club strategy, especially in youth development and digital content.

Additionally, BBSV is reportedly in talks with a leading esports organization that has been expanding into traditional sports marketing. “We’re exploring how to blend the best of both worlds,” a source said. “Our expertise in building fanbases can translate into esports platforms that drive real‑world engagement.”

Funding Sources and Capital Strategy

The Buss family’s long history of wealth accumulation and savvy business decisions—most notably Jerry Buss’s early investment in the Walt Disney Company—has equipped the brothers with a substantial capital pool. However, the new venture is also looking to raise external capital. Rumors suggest that BBSV will partner with private‑equity firms such as Silver Lake Partners and Bain Capital, both of whom have shown interest in sports investments in recent years.

BBSV’s management team will likely include former Lakers executives and industry veterans from the world of sports marketing. This blend of experience and fresh perspective could be a key differentiator in a market that’s increasingly sophisticated.

The Broader Impact on Sports Ownership

If BBSV succeeds, it could signal a broader shift toward family‑owned, long‑term investments in professional sports—an approach that many fans and analysts consider more stable and community‑oriented than the high‑volatility ownership models of today. The brothers’ history with the Lakers shows that a family‑run business can sustain high levels of performance both on and off the court. By extending this model to other sports, BBSV could set new standards for governance, fan engagement, and corporate responsibility.

Moreover, BBSV could become a major player in the sports‑media ecosystem. The venture’s potential to bundle sports properties with media rights could create vertical integration opportunities that rival those of giants like Disney+ and ESPN+. The possibility of leveraging the Buss brand—already synonymous with excellence and innovation in basketball—could provide immediate credibility in markets that are still nascent or underserved.

Looking Ahead

While the Buss brothers’ new venture has generated excitement, the road ahead is fraught with challenges. The sports‑investment market is highly regulated, with league approvals often required for ownership changes. Moreover, the venture will need to navigate a complex global landscape of varying fan cultures, local regulations, and competitive dynamics.

Nevertheless, the Buss brothers are clearly positioned to bring a seasoned, family‑centric approach to a rapidly evolving industry. Their entry into sports acquisition will be watched closely by fans, analysts, and rival investors alike.

As the sports world watches, one thing is clear: The Buss name, which has already left an indelible mark on basketball history, is poised to broaden its legacy, one acquisition at a time.