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WNBA CBA extension: The players' condition to continue negotiating revealed | Sporting News

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  Published in Sports and Competition on Friday, October 31st 2025 at 19:27 GMT by Sporting News

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WNBA Players Push for New Collective Bargaining Agreement Amid Uncertain Negotiations

The Women’s National Basketball Association (WNBA) and its players’ union are at a pivotal juncture as the league continues to negotiate a fresh collective bargaining agreement (CBA) that could reshape the sport’s landscape. While the current contract remains in effect, the negotiation process is far from over. The latest developments, highlighted in a recent Sporting News feature, underscore a mixture of optimism and caution among players, league officials, and stakeholders.

A Contract at a Crossroads

The existing CBA, signed in 2019, was set to expire on August 15, 2023. It outlined basic terms for player salaries, health and wellness benefits, free‑agency rules, and revenue sharing. However, a growing consensus among athletes and industry experts is that the agreement no longer reflects the league’s evolving market dynamics or the increased visibility of women’s professional basketball. As a result, both sides are re‑examining the deal’s provisions, particularly in light of broader social movements that emphasize equity and player welfare.

Key Demands from the Players

Players’ representatives have made several high‑profile requests that they believe will elevate the WNBA to a new standard of professionalism:

1. Salary Increases and Revenue Sharing – The union is demanding a 10% to 15% raise in average player salaries, coupled with a higher percentage of revenue allocation to teams and players. This move aims to address the persistent wage gap between male and female athletes in the NBA and to secure a more stable financial future for the league’s talent pool.

2. Enhanced Health and Wellness Benefits – In a sports world that has increasingly prioritized mental health, players are calling for expanded medical coverage, including mental health counseling, postpartum care, and comprehensive injury rehabilitation programs. The union also seeks guaranteed medical leave provisions for serious health conditions and a clearer path to retirement support.

3. Free‑Agency Flexibility and Player Mobility – While the current CBA allows for restricted free agency, players desire a more flexible system that permits them to negotiate contracts in all markets, including international ones. The union argues that a robust free‑agency framework will foster competition and reward talent more equitably.

4. Equity and Ownership Initiatives – The players’ union has expressed interest in establishing pathways for athlete ownership and governance roles within franchise structures. By encouraging player investment and leadership, the union hopes to empower athletes to influence decision‑making processes that affect the sport’s trajectory.

5. Marketing and Media Rights – Players want a larger share of revenue from media deals, including streaming platforms and broadcast contracts. This demand is partly fueled by the league’s recent partnership with Amazon Prime Video, which brought the WNBA into the homes of millions of new viewers but did not sufficiently compensate the athletes.

League’s Response and Negotiation Status

The WNBA’s commissioner and front‑office executives have been transparent about their own constraints and priorities. While the league acknowledges the need for improvements, it remains cautious about the fiscal impact of large salary hikes and expanded benefits. Officials note that the league’s revenue base is still building, with sponsorship deals and broadcasting rights only recently reaching a broader audience.

A recent statement from the league highlighted a commitment to “continue negotiating” and to “explore creative solutions” that balance player welfare with financial sustainability. The WNBA has indicated it is open to incremental improvements, such as phased salary increases over a multi‑year period and tiered benefits packages that adjust to revenue growth.

Implications for the WNBA Ecosystem

A new CBA would have ripple effects across the league’s structure, fan engagement, and international partnerships. Should the union succeed in securing substantial raises and benefits, the league could attract higher‑profile free agents and international stars, potentially boosting ticket sales and viewership. Additionally, enhanced health and wellness provisions could reduce injury downtime and prolong athletes’ careers, leading to stronger brand loyalty among fans.

Conversely, a stalemate could prompt the union to consider other forms of collective action, such as strikes or public campaigns. While the WNBA has historically relied on the goodwill of its stakeholders, escalating tensions could erode the league’s collaborative culture and impact its growing reputation as a progressive sports entity.

Moving Forward

The negotiation process is poised to intensify over the coming months. Players, under the leadership of union president Rona Johnson, are slated to meet with league officials on several key topics, including salary structures and health benefits. The WNBA’s schedule of regular‑season games, all‑star events, and playoff matchups will likely remain on the calendar, but the final terms of the CBA could shape the league’s operational model for years to come.

In the meantime, the league and its players have both signaled a shared goal: to ensure the WNBA not only competes with other professional sports leagues but also serves as a trailblazer for athlete empowerment and fair compensation. As the negotiation unfolds, the broader sports community will watch closely, recognizing that the outcomes of this deal could set a precedent for how women’s professional leagues navigate the intersection of equity, economics, and athlete welfare.