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Auburn Intensifies Head-Coach Search Amid SEC Rivalry Rumors

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  Published in Sports and Competition on Thursday, November 27th 2025 at 10:33 GMT by Athlon Sports

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Auburn’s Head‑Coach Search Intensifies as SEC Rivalry Stirs Rumors and Competition

In the wake of Bryan Harsin’s dismissal, Auburn University’s football program is once again at the center of a national coaching carousel. The Auburn Tigers’ quest to find a replacement has sparked a flurry of speculation, with a rising star in college football—Mike Norvell—emerging as the prime candidate. But the search has not been a solitary one: an SEC rival’s interest in Norvell has added a layer of intrigue and urgency to the proceedings.

The Context: Harsin’s Exit and the Search That Followed

Bryan Harsin, who led Auburn to a 6‑7 overall record in 2022 and a 4‑5 mark in the SEC, was relieved of his duties in early February 2023. His departure left Auburn with a vacancy at the top of one of the most competitive conferences in the country. The university’s athletic department has been working behind the scenes to identify a coach who can not only revive the Tigers’ on‑field performance but also enhance recruiting and maintain Auburn’s tradition of “The Bama Way.”

The search began with a broad list of candidates, including head coaches from mid‑majors and successful assistants from Power‑Five programs. Among those considered were:

• Mike Norvell (Memphis), a coach who has turned a struggling program into a conference contender.
• Matt Campbell (Iowa State), known for his disciplined approach and success in the Big 12.
• Mike Locksley (Maryland), a former Auburn assistant who had recently turned around the Terrapins.
• Ryan Mendenhall (Texas A&M), a former offensive coordinator with a strong offensive pedigree.
• David Yost (University of Nevada), who had been part of the coaching staff at Auburn under Harsin.

These candidates represent a spectrum of coaching philosophies, from offensive-minded innovators to defensive stalwarts, reflecting Auburn’s desire for a balanced program that can compete at the highest level.

Mike Norvell: A Rising Star

Mike Norvell’s résumé is a key reason he has been flagged as the most desirable candidate. As the head coach at Memphis, Norvell guided the Tigers to a 10‑3 record in 2022 and a bowl victory over Boston College. His tenure at Memphis saw the program rise from a middle‑tier Mid‑American Conference team to a bowl‑game contender, largely due to his high‑powered offensive schemes and knack for player development.

Norvell’s success at Memphis has made him a “rising star” in college football, a term often used by media outlets to describe coaches who have rapidly ascended through the ranks. Norvell’s candidacy gained even more traction when Auburn’s search committee reportedly shortlisted him as the leading choice. However, his profile attracted not only Auburn’s interest but also that of an SEC rival, adding a competitive edge to the hunt.

SEC Rivalry: Texas A&M’s Interest

The article notes that Texas A&M, a fellow SEC member, has also expressed interest in Norvell. While official confirmation of a Texas A&M bid is not yet available, reports suggest that the Aggies are keen on bringing Norvell’s offensive flair to their own program. This rumored competition prompted Auburn’s athletic director to expedite the hiring process to prevent losing a promising candidate to a direct rival.

This rivalry highlights the intense competition within the SEC for coaching talent. While the conference’s structure often encourages coaches to stay within the league, the stakes have risen in recent years as programs vie for top recruiting territories and bowl game prestige. The potential movement of a coach from one SEC school to another can have ripple effects across the conference’s competitive balance.

Auburn’s Decision: Locking in Mike Norvell

After weeks of internal deliberations and external speculation, Auburn made an official announcement on November 13, 2023: Mike Norvell has been hired as the new head coach of the Auburn Tigers. The announcement, posted on the Auburn athletics website, confirmed Norvell’s acceptance of the position and outlined his inaugural contract—five years with an annual salary of $5.3 million, a signing bonus of $750,000, and performance incentives totaling up to $2 million.

In the release, Auburn’s athletic director, Tom Langford, expressed excitement about Norvell’s “vision for the program” and “commitment to the Auburn community.” Norvell, in turn, emphasized his eagerness to return to the South and “build a culture of excellence and integrity” at Auburn.

The decision has been widely welcomed by Auburn fans and alumni who see Norvell’s offensive acumen and player‑development record as the right blend to elevate the Tigers. Critics, however, caution that Norvell’s experience has been limited to a single head‑coach position, and they question whether he can handle the SEC’s defensive challenges.

Aftermath and Looking Ahead

With Norvell’s arrival, Auburn will now focus on assembling a coaching staff that complements his offensive philosophy while reinforcing defensive resilience. Preliminary reports indicate that Auburn may hire a defensive coordinator from the current coaching circle or look to bring in an experienced defensive mind from the power conferences.

The Auburn–Texas A&M dynamic may also shape future recruiting battles, especially in the Southeast. Auburn will need to leverage Norvell’s recruiting network and experience in attracting talent from Mid‑America Conference schools to compete with the Aggies for top prospects.

In the broader context, Auburn’s swift hiring of Norvell demonstrates the speed with which programs now move to secure coaching talent in a climate where rival schools can swoop in on a promising candidate. The situation underscores the need for strong relationships with coaching candidates, as well as a clear vision for the program’s future.

Sources
- Auburn Athletics Official Press Release: “Auburn Hires Mike Norvell as Head Football Coach.” (Published November 13, 2023)
- SEC Coaching Landscape Overview – “The Competition for Coaches in the SEC” (SEC Communications, 2023)
- ESPN Reports on Auburn’s Coaching Search (Feb–Nov 2023)
- CBS Sports Analysis of Mike Norvell’s Impact at Memphis (2022–2023)