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Curling Merchandise Sales Surge Ahead of 2026 Olympics

  //sports-competition.news-articles.net/content/2 .. chandise-sales-surge-ahead-of-2026-olympics.html
  Published in Sports and Competition on Friday, February 6th 2026 at 3:30 GMT by USA Today
      Locales: UNITED STATES, ITALY, CHINA

The Rising Popularity of Curling & Merchandise Demand

Curling has experienced a surge in popularity in recent years, particularly in the United States, fueled by increased media coverage and the compelling drama of the sport. This growing fanbase translates directly into heightened demand for official merchandise. While curling may not have historically been a merchandise powerhouse like sports such as basketball or football, the 2026 Olympics are projected to see record sales of curling-specific Team USA items. This is due to a confluence of factors: increased awareness of the sport, the excitement surrounding the Olympic games, and a desire among fans to connect with Team USA.

Where to Find the Official Gear

Fortunately, several reliable retailers are authorized to sell official Team USA curling merchandise. Here's a breakdown of your best options:

• Fanatics: Fanatics remains a key partner of the U.S. Olympic & Paralympic Committee and is consistently a reliable source for a broad range of Team USA apparel. They typically offer the most extensive selection online, including a dedicated section for curling gear. Regular updates to their inventory are expected as the Olympics draw nearer.
• ShopUSA: This is another official outlet, offering a curated selection of Team USA merchandise. While their offerings might be slightly less extensive than Fanatics, ShopUSA often carries unique items and is worth checking regularly.
• Team USA Shop: The official online store ([ https://www.teamusashop.com/ ]) is the most direct source for authentic gear. However, be aware that supplies here are often limited, particularly for highly sought-after items. It's advisable to check this site early and often.
• Olympic Venue Retail: For those fortunate enough to attend the 2026 Winter Olympics in person, official Team USA merchandise will be available at various retail locations within the Olympic venues in Milan and Cortina d'Ampezzo. Expect a vibrant atmosphere and a wide array of items, though pricing will likely be higher than online.

What Can You Expect to Find?

The range of available Team USA curling merchandise is expected to be diverse, catering to fans of all ages and preferences. Here's a preview of what you can anticipate:

• Outerwear: Team USA curling jackets and hoodies are perennial favorites, providing both warmth and a stylish way to show your support. Expect to see various designs, from classic bomber jackets to modern, performance-focused hoodies.
• T-Shirts & Sweatshirts: A staple for any fan, Team USA curling t-shirts and sweatshirts will be available in a variety of colors, styles, and sizes. Look for designs featuring the Team USA logo, the Olympic rings, and potentially imagery of the curling athletes.
• Headwear: Keep warm and show your pride with Team USA curling hats and beanies. These are practical accessories for outdoor events or simply for showing your team spirit.
• Accessories: Complete your look with Team USA curling accessories such as scarves, gloves, and even specialized curling-themed items.

Planning Your Purchase: Tips & Considerations

• Don't Delay: As mentioned earlier, demand for Team USA curling gear will be high. To avoid disappointment, it's best to start shopping early. Don't wait until the last minute, especially for popular sizes.
• Budget Accordingly: Official, licensed merchandise typically comes with a premium price tag. Be prepared to spend more than you would on generic apparel.
• Check Return Policies: Before making a purchase, familiarize yourself with the retailer's return policy in case the item doesn't fit or meet your expectations.
• Consider Shipping Costs: Factor in shipping costs when comparing prices between different retailers.
• Stay Updated: Follow the U.S. Olympic & Paralympic Committee and the official retailers on social media for announcements about new merchandise releases and special promotions.

By following these tips and utilizing the resources outlined in this guide, you'll be well-prepared to cheer on Team USA with style and pride at the 2026 Winter Olympics!