New Jewelry Store, The Gilded Knot, to Sparkle in Fargo
Locales: Michigan, UNITED STATES

Fargo, ND - February 12th, 2026 - West Acres Shopping Center is set to sparkle a little brighter with the upcoming launch of "The Gilded Knot," a new jewelry store poised to become a local favorite. Owned and operated by sisters Ella and Grace Peterson, the boutique promises a curated collection of fashion-forward pieces, a personalized shopping experience, and a strong commitment to supporting the region's artistic talent.
The announcement comes at a time when consumers are increasingly valuing unique, ethically sourced, and locally made products. The shift away from mass-produced goods and towards personalized experiences has created a niche for businesses like The Gilded Knot, which focus on quality, craftsmanship, and customer connection. While online jewelry retailers have proliferated in recent years, the demand for tangible, in-person shopping - especially for items intended to be cherished and worn - remains robust. A recent study by the National Retail Federation showed that brick-and-mortar stores still account for the majority of jewelry purchases, with consumers desiring the ability to try on pieces and receive expert advice.
The Gilded Knot's origins lie in the Peterson sisters' successful online venture. Building on that foundation, their move to a physical storefront at West Acres represents a substantial investment and a bold step towards expanding their reach and brand identity. The sisters describe the store not merely as a business, but as the realization of a long-held passion. "It's a dream come true," explained Ella Peterson in a recent interview. "We've poured our hearts into creating a space where customers can discover beautiful jewelry that reflects their individual style, and where they feel truly valued." Grace Peterson added, "We want to be more than just a store; we want to be a destination for those who appreciate artistry and craftsmanship."
The store's name, "The Gilded Knot," hints at the connection and artistry at the heart of their brand. The 'knot' symbolizes connection, commitment, and the enduring nature of relationships, while 'gilded' suggests beauty, refinement, and a touch of luxury. This dual meaning perfectly encapsulates their vision for the store.
What sets The Gilded Knot apart is its emphasis on supporting local artisans. In a landscape dominated by large corporations, the Peterson sisters are actively seeking out talented jewelry makers within the region, providing a platform for their work and contributing to the local economy. They plan to feature a rotating selection of pieces created by these artisans alongside their own curated collection. This initiative not only offers customers access to unique and one-of-a-kind items but also fosters a sense of community and collaboration. Sources close to the Peterson family suggest they are partnering with the Fargo-Moorhead Visual Artists Association to identify promising local talent.
The store's inventory will span a diverse range of styles, catering to a broad spectrum of tastes. From minimalist everyday pieces to bold statement jewelry for special occasions, The Gilded Knot aims to offer something for everyone. The sisters emphasize that they will focus on quality materials and craftsmanship, ensuring that each piece is durable and long-lasting. They are also planning to offer jewelry repair and custom design services, further enhancing the personalized shopping experience.
West Acres Shopping Center is a logical choice for The Gilded Knot's first brick-and-mortar location. As one of the largest retail destinations in the region, West Acres attracts a consistent flow of shoppers seeking a variety of goods and services. The center's ongoing efforts to enhance its tenant mix and create a more experiential shopping environment align perfectly with The Gilded Knot's vision. Mall management has enthusiastically welcomed the new store, citing its potential to draw in new customers and complement the existing retail offerings.
Details regarding the official opening date and grand opening events are expected to be announced in the coming weeks. Local jewelry enthusiasts and supporters of local businesses are eagerly anticipating the arrival of The Gilded Knot, which promises to be a shining addition to Fargo's retail landscape. Follow The Gilded Knot on social media (details to be released soon) for updates and a sneak peek at their collection.
Read the Full inforum Article at:
[ https://www.inforum.com/business/trendy-new-jewelry-store-to-open-at-west-acres ]