Sports and Competition
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Thu, January 16, 2025
[ Thu, Jan 16th ]: Bunkered
LIV Golf confirms major TV deal

LIV Golf confirms major TV deal

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  One day after Greg Norman's departure, LIV Golf has announced a major deal with one of the largest TV networks.

LIV Golf has secured a significant broadcasting deal with The CW Network, marking the first time the network will broadcast live sports. This partnership will see LIV Golf events aired in the United States starting from the 2023 season, with coverage available both on traditional television and through The CW's app. This move is part of LIV Golf's strategy to expand its reach and visibility, especially after facing challenges in securing TV deals due to its controversial inception and backing by Saudi Arabia's Public Investment Fund. The deal not only provides LIV Golf with a platform to showcase its events but also signifies a major step in its ongoing battle for legitimacy and audience in the competitive golf broadcasting landscape.

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