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^{Published on 2025-02-22 22:45:20 - MSN}
 

The article from MSN discusses the PGA Tour's struggle with declining television ratings, a trend that has persisted despite the sport's efforts to maintain viewer interest. It highlights that even with high-profile events and the presence of star players like Rory McIlroy and Scottie Scheffler, viewership numbers have not returned to their previous highs. The piece points out several factors contributing to this decline: the rise of alternative entertainment options, changes in viewing habits with the shift towards streaming services, and the impact of LIV Golf, which has split the attention of golf fans. Additionally, the article notes that while the PGA Tour has tried to innovate with new formats and increased prize money, these changes have not significantly reversed the downward trend in ratings. The narrative also touches on the broader implications for the sport, suggesting that golf might need to adapt further to capture the interest of younger audiences and compete in an increasingly crowded sports and entertainment market.

Read the Full MSN Article at:
[ [ https://www.msn.com/en-us/sports/other/pga-tour-declining-ratings-is-a-lasting-trend/ar-AA1zAZnA ] ]

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