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We Have A Winner! Lay's Announces 'Do Us a Flavor' Chip Competition Winner: Bacon Grilled Cheese

The article from People magazine, published on April 20, 2023, titled "Lay's Announces 'Do Us a Flavor' Competition Winner," details the culmination of Lay's popular "Do Us a Flavor" contest, which invited consumers to submit their unique flavor ideas for a chance to have their creation sold nationwide. The winner of this year's competition was announced as "Southern Biscuits and Gravy," submitted by a contestant named Michelle from Tennessee. This flavor encapsulates the essence of a traditional Southern breakfast, combining the comforting taste of biscuits with the savory richness of gravy, all in a potato chip.

The article delves into the journey of the contest, starting with the announcement of the competition earlier in the year. Lay's encouraged participants to think outside the box and submit flavors that could potentially resonate with a wide audience. The contest saw an overwhelming response, with thousands of entries pouring in from all corners of the United States. The submissions ranged from sweet to savory, and from traditional to exotic, showcasing the diverse culinary preferences of Americans.

The selection process was rigorous and multi-tiered. Initially, a panel of judges, including food experts and Lay's representatives, narrowed down the entries to a shortlist of ten flavors. These finalists were then put to a public vote, allowing consumers to taste and rate the flavors at special events held across the country. The public's feedback was crucial in determining the final three flavors, which were "Southern Biscuits and Gravy," "Maple Waffle," and "Spicy Kimchi."

The article provides a detailed profile of the winner, Michelle, a 35-year-old mother of two from Nashville, Tennessee. Michelle's inspiration for the "Southern Biscuits and Gravy" flavor stemmed from her fond memories of Sunday breakfasts with her family. She described the process of perfecting the flavor, experimenting with different ratios of biscuit and gravy elements to achieve the perfect balance. Michelle expressed her excitement and disbelief at winning the contest, stating that it was a dream come true to see her flavor idea become a reality.

The article also highlights the reactions of the other finalists. The "Maple Waffle" flavor, submitted by a contestant from Vermont, was praised for its sweet and breakfast-inspired taste, reminiscent of a classic American breakfast. The "Spicy Kimchi" flavor, submitted by a contestant from California, was lauded for its bold and adventurous profile, reflecting the growing popularity of Korean cuisine in the U.S.

Lay's executives were quoted in the article, expressing their enthusiasm for the winning flavor and the overall success of the contest. They emphasized the importance of engaging with consumers and giving them a voice in the product development process. The executives also discussed the potential for the "Southern Biscuits and Gravy" flavor to become a permanent addition to Lay's lineup, depending on its performance in the market.

The article goes on to discuss the broader impact of the "Do Us a Flavor" contest on the snack food industry. It notes that such contests have become a popular marketing strategy for food companies, allowing them to tap into consumer creativity and generate buzz around their brands. The article cites examples of other successful flavor contests, such as those run by Doritos and Mountain Dew, which have led to the introduction of new and innovative products.

The article also touches on the cultural significance of the winning flavor. "Southern Biscuits and Gravy" is seen as a nod to Southern cuisine, which has been gaining popularity across the country. The flavor is described as a comfort food, evoking feelings of warmth and nostalgia. The article suggests that the success of this flavor could lead to a trend of more regionally-inspired snack foods.

In addition to the flavor itself, the article discusses the packaging and marketing strategy for the "Southern Biscuits and Gravy" chips. The packaging features a rustic design, with images of biscuits and gravy, and the words "Inspired by the South" prominently displayed. Lay's plans to launch a comprehensive marketing campaign, including social media promotions, in-store displays, and partnerships with Southern influencers and food bloggers.

The article concludes by reflecting on the future of the "Do Us a Flavor" contest. Lay's executives hinted at the possibility of expanding the contest to include international flavors, given the global popularity of the brand. They also mentioned the potential for themed contests, such as seasonal or holiday-inspired flavors, to keep the competition fresh and engaging.

Overall, the article provides a comprehensive overview of the "Do Us a Flavor" contest, from the initial announcement to the announcement of the winner. It highlights the creativity and passion of the contestants, the excitement of the public, and the strategic importance of such contests for food companies. The "Southern Biscuits and Gravy" flavor is celebrated as a unique and delicious addition to Lay's lineup, with the potential to become a beloved snack across the country.

Read the Full People Article at:
[ https://people.com/lays-announces-do-us-a-flavor-competition-winner-11755292 ]