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Track Legend Carl Lewis Says He Competed In A Bodysuit After His 1984 Olympic Debut Because 'Sex Sells' (Exclusive)


//sports-competition.news-articles.net/content/2 .. 4-olympic-debut-because-sex-sells-exclusive.html
Published in Sports and Competition on Saturday, March 15th 2025 at 9:25 GMT by People   Print publication without navigation

  • Carl Lewis in competition in 1987. When it comes to winning gold, it doesn't hurt to look good while you do it, according to 10-time Olympic medalist Carl Lewis. Lewis, 63, won his first four gold medals during his 1984 Olympic debut in Los Angeles before changing his uniform.

In an exclusive interview with MSN Sports, track and field legend Carl Lewis revealed that after his Olympic debut in 1984, he chose to wear a bodysuit during competitions because "sex sells." Lewis, who won four gold medals at the 1984 Los Angeles Olympics, explained that his decision was influenced by the need to maintain public interest and media attention in track and field, a sport often overshadowed by more popular sports like football and basketball. He noted that his appearance in the bodysuit was part of a broader strategy to keep the sport relevant and engaging to fans, highlighting the intersection of athletics with entertainment and marketing.

Read the Full People Article at:
[ https://www.msn.com/en-us/sports/athletics/track-legend-carl-lewis-says-he-competed-in-a-bodysuit-after-his-1984-olympic-debut-because-sex-sells-exclusive/ar-AA1AYGZW ]

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