Sports and Competition
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Panthers see growth in season-ticket sales, TV viewership after Stanley Cup win


Published on 2024-12-10 14:05:24 - National Hockey League
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  • The Panthers invested in their social media team, hired new marketing executives and changed their TV strategy. Caldwell said 15-20 percent of the market is dropping cable each year, so Florida moved to an over-the-air provider, Scripps Sports, and a direct-to-consumer streaming app, Panthers Plus.

The Florida Panthers have solidified their status as a "destination franchise" following their 2024 Stanley Cup victory, as highlighted in an article on NHL.com. The team's success has transformed the perception of hockey in South Florida, traditionally seen as a non-traditional market for the sport. Key points include the Panthers' ability to attract top talent, the passionate fan base that has grown significantly, and the strategic management decisions that have led to on-ice success. The article discusses how the championship win has not only boosted local interest but also put Florida on the map as a desirable location for players and fans alike, with mentions of the vibrant community support, the team's development of young talent, and the overall positive impact on the franchise's reputation and future prospects.

Read the Full National Hockey League Article at:
[ https://www.nhl.com/news/florida-is-a-destination-franchise-after-2024-championship-win ]

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