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[ Sun, Dec 08th 2024 ] - Daily Express
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[ Sun, Dec 08th 2024 ] - The New York Times
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[ Sat, Dec 07th 2024 ] - Reuters
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[ Sat, Dec 07th 2024 ] - fbcnews
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[ Sat, Dec 07th 2024 ] - The New York Times
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Table tennis: Europe challenges China's dominance
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[ Sat, Dec 07th 2024 ] - Daily Express
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[ Sat, Dec 07th 2024 ] - Fox Sports
2025 MLB free-agent rumors: Juan Soto bidding tops $600 million
[ Sat, Dec 07th 2024 ] - fbcnews
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[ Sat, Dec 07th 2024 ] - The Globe and Mail
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Draw held for first Kabaddi World Cup outside Asia
[ Sat, Dec 07th 2024 ] - Daily Mail
Aussie Olympic champion Jessica Fox puts on a bra .. since the news of her split with Mathieu Biazizzo
[ Sat, Dec 07th 2024 ] - The New Zealand Herald
Jack Jordan wins Taranaki Sports Awards senior Sportsman for second year
[ Sat, Dec 07th 2024 ] - fbcnews
AFL Oceania Cup concludes in Suva
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Powerade unveils new sponsorship rules prioritizing athlete mental health


//sports-competition.news-articles.net/content/2 .. ip-rules-prioritizing-athlete-mental-health.html
Published in Sports and Competition on by Terrence Williams   Print publication without navigation

The Coca-Cola owned sports drink brand has launched 'The Athletes Code,' a new initiative that allows athletes to prioritize their mental well-being without the risk of losing sponsorships.

Powerade has introduced a groundbreaking sponsorship policy that prioritizes athlete mental health, as reported by The Drum on December 5, 2024. This new initiative includes provisions for mandatory mental health breaks, access to mental health professionals, and a focus on reducing the stigma around mental health issues in sports. The policy also features flexible training schedules and support systems to ensure athletes can manage their mental well-being alongside their athletic performance. This move by Powerade aims to set a new standard in athlete sponsorships, emphasizing the importance of mental health in the high-pressure environment of professional sports.

Read the Full The Drum Article at:
[ https://www.thedrum.com/news/2024/12/05/exclusive-powerade-unveils-new-sponsorship-rules-prioritizing-athlete-mental-health ]

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