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A Federal Judge Just Ruled Against Parents Who Protested a 'Trans' Athlete
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[ Wed, Apr 16th ] - wjla
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[ Wed, Apr 16th ] - GiveMeSport
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[ Tue, Apr 15th ] - BBC
Uefa Champions League Squares: Play BBC Sport's new interactive game
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[ Tue, Apr 15th ] - KUTV
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[ Tue, Apr 15th ] - wjla
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[ Tue, Apr 15th ] - news4sanantonio
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Female Competition Ban: Trans Athletes Move to Sue England Hockey
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[ Sat, Apr 12th ] - BigCountryHomepage
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[ Sat, Apr 12th ] - On3
CJ Carr impresses but Notre Dame quarterback competition far from over after Blue-Gold Game
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[ Fri, Apr 11th ] - Reuters
Takeaways for live sports programming from the fuboTV antitrust litigation
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[ Wed, Apr 09th ] - Essence
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[ Wed, Apr 09th ] - MSN
Premier League seals fifth Champions League spot .. d could still have seven teams in the competition
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[ Tue, Apr 08th ] - Onefootball
U.S. Open Cup gets a new home on CBS Sports and Paramount+ | OneFootball
[ Tue, Apr 08th ] - MSNBC
Why Alex Ovechkin may have just set the last 'unattainable' team sports record
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[ Mon, Apr 07th ] - AOL
Biggest Doping Scandals in Sports History
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[ Sun, Apr 06th ] - Yardbarker
Tracy McGrady Doesn't Believe LeBron James Would Fare Well In One-On-One Competition
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Roodhooft unfazed by competition in Tour of Flanders: "I don't care if they do"
[ Fri, Apr 04th ] - Firstpost
Neeraj Chopra Classic javelin competition confirmed for May 2025: All you need to know
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[ Mon, Mar 31st ] - ClutchPoints
How Kenny Atkinson's fiery Duke-inspired speech ignited Cavs over Clippers
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World Darts Championship winner's prize doubled to one million pounds
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[ Mon, Mar 31st ] - Golfweek
Alejandro Tosti fires back after criticism of deliberately slow playing Min Woo Lee
[ Mon, Mar 31st ] - People
Maxim Naumov Gets Standing Ovation at World Figur .. hips as He Honors Late Parents: 'This Is for You'
[ Mon, Mar 31st ] - BBC
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[ Mon, Mar 31st ] - WION
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[ Mon, Mar 31st ] - HerZindagi
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[ Mon, Mar 31st ] - Yardbarker
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[ Mon, Mar 31st ] - AFP
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[ Sun, Mar 30th ] - FantasyPros
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US star Ilia Malinin defends his world figure skating title with breathtaking performance
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[ Sat, Mar 29th ] - ESPN
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[ Fri, Mar 28th ] - ClutchPoints
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[ Fri, Mar 28th ] - Newsweek
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[ Fri, Mar 28th ] - AFP
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[ Fri, Mar 28th ] - ESPN
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[ Wed, Mar 26th ] - ClutchPoints
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[ Wed, Mar 26th ] - Reuters
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[ Wed, Mar 26th ] - CNN
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[ Wed, Mar 26th ] - People
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[ Wed, Mar 26th ] - SaltWire
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How Overtime CEO Dan Porter Built a Billion-Dollar Sports Brand


//sports-competition.news-articles.net/content/2 .. -porter-built-a-billion-dollar-sports-brand.html
Published in Sports and Competition on by Adweek   Print publication without navigation

Overtime Is More Than a Media Brand - What started as a social media powerhouse is now a fully integrated sports business. Overtime has built its own league

The article from MSN Sports discusses how Dan Porter, the CEO of Overtime, has built a billion-dollar sports brand by focusing on engaging younger audiences through digital platforms. Overtime, which started in 2016, has capitalized on the shift away from traditional sports media by creating content tailored for social media, particularly targeting Gen Z. The company has expanded into various sports, including basketball, football, and boxing, and has launched initiatives like Overtime Elite, a professional basketball league for young prospects. Porter's strategy includes leveraging social media for content distribution, securing high-profile partnerships, and innovating in sports entertainment, which has led to significant investments and a valuation of over $500 million. His approach emphasizes authenticity, accessibility, and a direct connection with fans, fundamentally changing how sports content is consumed by the new generation.

Read the Full Adweek Article at:
[ https://www.msn.com/en-us/sports/athletics/how-overtime-ceo-dan-porter-built-a-billion-dollar-sports-brand/ar-AA1BI66a ]

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