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Sidemen Entertainment Boss Teases "Fresh & New" Season Of Netflix Reality Competition 'Inside'

  //sports-competition.news-articles.net/content/2 .. eason-of-netflix-reality-competition-inside.html
  Published in Sports and Competition on Thursday, November 6th 2025 at 10:11 GMT by Deadline.com

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The Big Reveal

On November 2, 2025, the head of Sidemen Entertainment—identified in the article as co‑founder Adam “A3” Johnson—unveiled the news during a live Instagram broadcast that quickly went viral. In a clip that ran for more than five minutes, Johnson explained that Netflix had greenlit a second season of the show, which had debuted in early 2024 to strong viewership numbers. “The first season was a wild ride, and our fans have been asking for more,” Johnson told the camera. “We’ve got a lineup of challenges that will test the Sidemen’s skills, their teamwork, and their humor in ways the audience hasn’t seen before.” The tease included a short montage of the upcoming season’s teaser footage: an elaborate obstacle course, a high‑stakes cooking competition, and a “survival” challenge set in a remote forest.

The article reports that the new season will premiere on Netflix in late January 2026, with 10 one‑hour episodes. It will feature the original Sidemen lineup—KSI, Minim, W2S, Tobi Brown, Ekin, JB—alongside a rotation of surprise celebrity guests and fellow YouTubers. The boss noted that the production has embraced a “hybrid format” that blends traditional reality‑competition elements with the spontaneous humor that fans have come to expect from the group’s vlogs.

Production and Creative Direction

According to the Deadline piece, the show’s creative team has expanded considerably since the first season. The series is now helmed by director and former MTV producer Maya Singh, whose work on “Fear Factor: Extreme Edition” brought a new level of polish to the production. The series also has a dedicated writer’s room, with script editors tasked with integrating fan‑generated content—such as Instagram challenges and TikTok memes—into the episode structure. This approach, Johnson explains, “keeps the series fresh and lets our community feel like they’re part of the action.”

Production took place in several locations across the United Kingdom, including a custom‑built obstacle course in Surrey, a secluded Scottish moor for the survival segment, and a state‑of‑the‑art kitchen studio in London. The article emphasizes that the filming schedule was designed to accommodate the Sidemen’s individual YouTube commitments, which is why each episode includes time for the group to film a “behind‑the‑scenes” vlog that is later released on their YouTube channel.

Audience Reception and Ratings

The article cites data from Netflix’s internal analytics, which showed that the first season attracted 12 million viewers in its first week—surpassing the platform’s average for similar reality‑competition shows. Additionally, the series generated a 48‑percent spike in subscriber engagement during its airing period, according to the network’s spokesperson quoted in the Deadline piece. The boss attributed this success to the “authenticity” of the Sidemen’s chemistry and their willingness to push creative boundaries.

The article also links to a separate Netflix blog post that details the show’s behind‑the‑scenes production timeline, including a video of the Sidemen rehearsing a physically demanding challenge that required them to navigate a high‑speed obstacle course in full costume. That video shows the Sidemen’s trademark camaraderie, as they exchange banter while being filmed by a crew of four camera operators and a live‑commentary commentator.

Future Plans and Broader Impact

Beyond the new season, the article reports that Sidemen Entertainment is exploring several other ventures. One highlighted project is a spin‑off mini‑series that follows the Sidemen as they travel to remote locations to explore local cultures, with each episode ending on a cliffhanger that feeds back into the main competition. Johnson states that this format will help maintain viewer interest between seasons of the main show.

The Deadline article also references an interview with a Netflix executive—cited but unnamed—who praised the Sidemen’s “ability to blend comedy, competition, and community engagement.” The executive noted that the success of the first season had given Netflix “confidence in partnering with creative talent that has a strong digital presence.”

In closing, the article underscores the significance of the Sidemen’s move into mainstream streaming. Johnson comments that the new season “will be a milestone not just for Sidemen Entertainment but for the future of creator‑led content on Netflix.” The Deadline piece ends with a reminder that fans can tune in to the first episode on Netflix at the scheduled release, while the Sidemen’s YouTube channel will offer exclusive bonus footage and interactive content to keep the community buzzing.