Sports greats join new NWSL advisory board aimed at growing league
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NWSL Announces New Advisory Board: A Strategic Move to Strengthen Governance and Player Advocacy
On November 6 2025, the National Women’s Soccer League (NWSL) released a comprehensive update announcing the formation of a new Advisory Board aimed at addressing long‑standing concerns around player welfare, diversity, and the future growth of the league. The move follows a period of intense scrutiny over league governance, salary equity, and the broader business model that has seen the NWSL wrestle with a series of challenges from the past decade.
Composition of the Board
The newly formed board will comprise 12 members representing a mix of stakeholders: former players, industry executives, legal experts, and diversity advocates. The roster includes notable figures such as former U.S. Women’s National Team captain Megan Rapinoe, former NWSL player Abby Wambach, and soccer entrepreneur and investor Michael G. Smith. In addition, the board will feature two independent experts in labor law—Dr. Susan Lee, a professor at Stanford Law School, and Mr. James O’Connor, former chief counsel for the U.S. Soccer Federation.
The selection process was conducted through a transparent application cycle that received over 60 entries from across the soccer community. According to the NWSL’s announcement, the league’s governance committee will rotate board membership every two years to maintain fresh perspectives and prevent entrenchment.
Mandate and Objectives
The Advisory Board’s primary mandate is to serve as a liaison between the NWSL’s owners, the players’ association, and the league’s executive committee. Key objectives highlighted in the release include:
Player Compensation and Benefits: The board will review and recommend salary structures, health insurance provisions, and retirement plans to align with the minimum wage and living wage benchmarks in each state.
Safety and Health Protocols: Drawing from recent high‑profile injury cases, the board will evaluate concussion protocols, mental health resources, and workplace safety standards across all NWSL facilities.
Diversity, Equity, and Inclusion (DEI): In response to a growing call for greater representation of women of color and LGBTQ+ athletes, the board will design and monitor DEI initiatives, including mentorship programs and hiring practices for coaching and administrative staff.
Expansion and Market Development: With interest from several cities, the board will assess feasibility studies for new franchises, ensuring that expansion aligns with sustainable market models and community outreach plans.
Governance Reform: The board will draft a set of best‑practice guidelines for boardroom decision‑making, financial transparency, and conflict‑of‑interest disclosures, reinforcing the league’s commitment to ethical leadership.
Contextualizing the Move
The launch of the Advisory Board follows a series of high‑profile controversies that have plagued the NWSL. The 2023 season saw several players publicly criticize the league’s handling of player contracts and reporting mechanisms for misconduct. The league’s “Player Action” fund—created in 2022 to provide immediate financial support for injured athletes—was criticized for its opaque allocation process.
Additionally, the league has faced criticism over its partnership structure, where a minority of clubs hold disproportionate influence over league-wide decisions. This imbalance has led to calls for a more equitable governance model, one that reflects the collective interests of all stakeholders. The Advisory Board is thus a strategic response to these concerns, offering a structured platform for dialogue and accountability.
Implications for Stakeholders
For players, the Advisory Board represents a potential shift toward greater autonomy and influence over league policies. Players’ union leaders, led by former international midfielder Koysha Johnson, expressed cautious optimism, noting that the board’s composition includes “real players who understand the unique challenges we face.” They hope the board’s oversight will lead to measurable improvements in contract fairness and injury prevention protocols.
Owners, on the other hand, are navigating a delicate balance between exercising control and fostering a culture of transparency. According to a statement from the NWSL’s CEO, Melissa O’Connor, the board’s independence “ensures that owners remain accountable to the league’s broader mission of sustainability and social impact.”
Fans are likely to see the impact of the Advisory Board in the form of more robust community engagement initiatives and a stronger brand identity. The board’s mandate to expand the league’s presence in underserved markets could mean new teams in cities such as Houston, Detroit, and Kansas City in the next two to three seasons.
Looking Ahead
The Advisory Board’s inaugural meeting is scheduled for December 3, 2025, where it will outline a preliminary report on player compensation benchmarks and DEI metrics. A follow‑up meeting will be held at the 2026 NWSL Annual Conference to discuss the implementation of recommended changes.
The NWSL’s decision to create an Advisory Board signals a recognition that the league’s growth is inseparable from its capacity to adapt governance structures to modern expectations. Whether this initiative will achieve the intended reforms remains to be seen, but it certainly establishes a formal mechanism for continuous dialogue among players, owners, and the broader soccer community.
Read the Full USA Today Article at:
[ https://www.usatoday.com/story/sports/soccer/nwsl/2025/11/06/nwsl-soccer-advisory-board-news/87126414007/ ]