LIV Golf will hire sports and entertainment leader O'Neil to replace Norman

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LIV Golf will hire sports and entertainment leader O'Neil to replace Norman

//sports-competition.news-articles.net/content/2 .. tertainment-leader-o-neil-to-replace-norman.html

Published in Sports and Competition on Sunday, December 1st 2024 at 15:05 GMT by Terrence Williams
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

LIV Golf is hiring Scott O'Neil, former CEO of the Philadelphia 76ers and New Jersey Devils, to replace Greg Norman in running the Saudi-backed rival league about to enter its fourth season, The Athletic reported.

LIV Golf has announced that Greg Norman, who has been the face of the league since its inception, will be replaced by Jonathan O'Neil, a prominent figure in sports and entertainment leadership. O'Neil, known for his strategic vision and extensive experience in managing high-profile sports entities, is expected to bring a new direction to LIV Golf, aiming to enhance its global presence and competitive edge. This transition comes as part of LIV Golf's ongoing efforts to reshape its image and operations amidst the backdrop of its rivalry with the PGA Tour and its unique approach to the sport, including team formats and significant financial backing from Saudi Arabia's Public Investment Fund.

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[ https://www.newstribune.com/news/2024/dec/01/liv-golf-will-hire-sports-and-entertainment-leader-oneil-to-replace-norman/ ]