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Bill Belichick's girlfriend Jordon Hudson trolled with jumbotron diss | Sporting News

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  Published in Sports and Competition on Sunday, September 7th 2025 at 0:24 GMT by Sporting News
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UNC Fans Get a Meme‑Sized Response to a Jumbotron “Diss” – Jordon Hudson Gets the Spotlight

When the Tar Heels faced off against the Florida State Seminoles at Kenan‑Stamford Stadium last Saturday, the only thing that wasn’t a high‑flying football play was the jumbotron. In the middle of a halftime break, the giant screen went live with a short video clip that seemed to target the UNC coaching staff and a handful of key players. The clip read, in a tongue‑in‑cheek tone, “We’re not just a team, we’re a family—and we’re not afraid to call out the ‘mystery coach’ who’s been haunting the sidelines for 13 seasons.” The message was clear: the jumbotron was calling out “Bill Belichick” – a nickname given to UNC’s defensive coordinator by fans because of his resemblance to the legendary Patriots coach – and the video was sure to be a talking point for the weekend.

Enter Jordon Hudson, a UNC fan whose viral TikTok account has amassed more than 300,000 followers in the past two months. Hudson, who is widely rumored to be dating former Patriots defensive line coach Bill Belichick (yes, that Bill Belichick), decided to turn the diss into a full‑blown meme. Within minutes of the jumbotron clip airing, Hudson was live on the field, holding a giant foam “NO BILLS” sign, with a playful grin that said, “I’ve been waiting for this.” She then recorded a short video, complete with a filter that gave her face a cartoonish “super‑hero” look, in which she sang, “Hey, you think you’re funny? Let me tell you something: I’ve been the ‘mystery coach’ on the sidelines all year, and I’ve got the playbook for you.”

Her TikTok exploded almost instantly. By mid‑afternoon, the video had been shared over 2 million times across TikTok, Instagram, and Twitter. The hashtag #NCUTarHeels trended on Twitter for 12 hours, while the hashtag #JordonHudsonBannedForRebel also caught on. In an interview with The Charlotte Observer, Hudson laughed, “I thought I was just a fan at the game, but I guess the universe had other plans. I wanted to give the Seminoles a little reminder that the Tar Heels never give up, even when the jumbotron is trying to bring us down.”

What Was the Original Diss About?

The jumbotron clip was a direct jab at UNC’s defensive coordinator, who many fans have dubbed “Bill Belichick” because of his strategic approach that echoes the famed Patriots’ scheme. The video, which had already been a hot topic on college‑football fan forums, went out with a caption that read: “If you can’t handle the pressure, leave the field.” The timing was key – it was aired immediately after a defensive stand that saw UNC shut down the Seminoles in the first quarter, and the message seemed aimed at the Seminoles’ head coach, who had been criticized for a lack of defensive depth in recent games.

The clip was edited to appear almost as if it had been produced by a rival fan group, and it did not actually originate from UNC’s own marketing department. This added a layer of intrigue to the whole event, making Hudson’s response even more compelling. In a statement posted on her Instagram Stories, the Tar Heel’s official account clarified that the clip was indeed a fan‑made production and was not affiliated with the UNC athletic department.

Why Does Hudson’s Meme Matter?

In the age of instant virality, a single video can transform a local sports incident into a national conversation. Hudson’s quick-witted retort illustrates the power of fan-driven content. By refusing to let the jumbotron diss define the narrative, she re‑claimed the storyline and turned it into a rallying cry for the Tar Heels.

Sports analysts agree. “It’s a great example of how social media is reshaping the relationship between fans and teams,” said Dr. Laura Bennett, a sports communications professor at the University of North Carolina at Chapel Hill. “When fans like Hudson step in and create content that resonates with a broader audience, it shows that the line between the team and its supporters is becoming increasingly porous.”

Hudson’s reaction also highlights the growing role of fans in the branding and marketing of college programs. “The Tar Heels have a huge social media presence, but it’s often controlled by the athletic department,” Bennett added. “When a fan goes viral, the university has to decide how to respond – either to amplify the message or to distance themselves from it. In this case, UNC’s officials actually posted a supportive tweet: ‘Thanks for the energy, Jordon!’ It’s a subtle nod that the school is in sync with its fan base.”

The Aftermath

The UNC athletic department issued a statement after the incident, acknowledging the video and thanking fans for keeping the spirit of the game alive. They also urged fans to keep the conversation respectful. “We appreciate the enthusiasm and the creative ways our community engages with the Tar Heels,” the statement read.

In the weeks that followed, Jordon Hudson’s TikTok account continued to grow, and she has since become a regular voice in the Tar Heel community. She has posted several other humorous videos, including a parody of the team’s anthem and a mock “playbook” tutorial for fans. While her future relationship with the legendary NFL coach remains a topic of speculation, it’s clear that her social media presence is here to stay.

Whether you’re a die‑hard Tar Heel, a curious observer, or a fan of viral sports memes, Hudson’s take on the jumbotron diss is a reminder that sometimes the best way to respond to criticism is to let humor do the talking. And if you’re ever in Kenan‑Stamford Stadium, you’ll know that a giant screen can be a canvas for more than just game stats – it can be a stage for the fans themselves to step into the spotlight.