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Larson builds his brand Down Under with Perth sprint car win


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  As is his custom, Kyle Larson took the big money and ran. Before he left Western Australia at the end of an all-nighter that spanned Dec. 30-31, however, Larson had established himself as the pre-eminent racer on a continent halfway around the world from his

Kyle Larson, a prominent NASCAR driver, expanded his racing portfolio by competing in a sprint car event in Perth, Australia, where he clinched a victory at the Perth Motorplex. This win not only added to his diverse racing resume but also helped in building his brand internationally. Larson, known for his versatility across different racing disciplines, showcased his skills in front of a new audience, further solidifying his reputation as a top-tier racer. His participation and success in Australia are part of his broader strategy to engage with fans globally and to keep his racing skills sharp during the off-season of NASCAR.

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