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Emma Raducanu battling to attract big sponsors amid strong competition

Emma Raducanu, the 2021 US Open champion, is facing challenges in securing major sponsorship deals due to intense competition from other tennis stars like Coco Gauff, Iga Swiatek, and Aryna Sabalenka. Despite her historic win, Raducanu's marketability has been affected by her inconsistent performance on the court, including a drop in her world ranking and frequent changes in coaching staff. Her current sponsors include Nike, Wilson, HSBC, British Airways, and Evian, but she has not yet managed to land a deal with a high-profile brand like Porsche or Rolex, which are associated with her peers. The article suggests that while Raducanu has potential, her ability to attract significant sponsorships largely depends on her performance and stability in the sport.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/sports/tennis/emma-raducanu-battling-to-attract-big-sponsors-amid-strong-competition/ar-AA1y3bts ]