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Free Sporting Life Plus Access for Paddy Power and Betfair Users

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  Published in Sports and Competition on Thursday, December 18th 2025 at 9:07 GMT by Sporting Life

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Free Sporting Life Plus for Paddy Power and Betfair Account Holders: What You Need to Know

In a move that brings the world of high‑quality racing journalism straight into the hands of two of the UK’s biggest online betting brands, Sporting Life has announced that all active Paddy Power and Betfair customers will now enjoy complimentary access to Sporting Life Plus – the premier digital subscription service that delivers live commentary, expert pick‑guides, and in‑depth analysis across a wide range of sports.

The partnership, revealed in a Sporting Life news article published on 18 May 2024, was rolled out after a year of negotiations between the two companies. Its aim is simple: to give bettors a richer, more informed betting experience while boosting Sporting Life’s subscriber base and deepening the relationship between Sporting Life and the bookmakers’ customer ecosystems.

Below is a comprehensive rundown of what the deal entails, how you can claim it, and why Sporting Life Plus is a game‑changer for serious punters.

1. Who Gets the Free Subscription?

The offer is limited to “active” account holders for both Paddy Power and Betfair. The wording on Sporting Life’s website emphasises that users must have an active, funded account at one of the bookmakers and must be using the same email address as the one registered with Sporting Life. In practice, that means:

• Paddy Power customers who have a valid, verified account on the Paddy Power app or website.
• Betfair customers who have an active betting account with Betfair and are verified.

Both accounts need to be in good standing – i.e., no restrictions, bans or outstanding balances that could invalidate the partnership.

2. What Is Sporting Life Plus?

Sporting Life Plus is Sporting Life’s flagship subscription product, launched in late 2023. The service is a hybrid of digital media and data analytics, offering:

• Live Commentary & Racing Updates – 24/7 live coverage of the UK’s top racing venues (Aintree, Cheltenham, Ascot, Goodwood, etc.) and other sports such as football, basketball, and tennis.
• Expert Pick‑Guides – Curated picks from Sporting Life’s panel of seasoned handicappers and former jockeys. The picks cover horse racing, football, greyhound racing, darts and more.
• Statistical Analysis – In‑depth performance data, historical comparison tables, and interactive tools that allow punters to visualise odds movements and track form trends.
• Multi‑Sport Coverage – While horse racing remains the cornerstone, the service now covers football match previews, cricket updates, and tennis Grand Slam insights.
• Video Content – Short‑form videos, interviews with jockeys and trainers, and behind‑the‑scenes footage from major racing events.

In short, Sporting Life Plus is a one‑stop shop for bettors who want to combine entertainment with actionable data.

3. How Do You Claim the Free Access?

Claiming the free subscription is straightforward but requires a few steps:

1. Log in to the Sporting Life website – Use your Sporting Life credentials. If you don’t have an account yet, you’ll need to create one.
2. Navigate to the “Free Access” section – This link is highlighted on the homepage and redirects you to a dedicated page titled “Paddy Power & Betfair Bonus”.
3. Enter your bookmaker details – You’ll be prompted to input your bookmaker (Paddy Power or Betfair) and the email address that is used for your account. A verification step may require you to log in to your bookmaker account, or it may just confirm that the email matches.
4. Activate the subscription – Once verified, the system automatically extends your Sporting Life Plus subscription for a free 30‑day trial (or the duration the company has chosen to offer). No payment details are required.
5. Start using the service – Log in to Sporting Life Plus immediately, explore the content, and enjoy the free period. If you wish to continue after the free trial, you’ll have the option to purchase a paid plan directly through Sporting Life’s website.

4. Duration and Terms

The article states that the free access will be available from 19 May 2024 to 18 June 2024. During this period, every qualifying Paddy Power or Betfair customer can sign up. The free trial is set for 30 days, after which the subscription will automatically convert into a paid plan unless cancelled.

The standard paid subscription costs £25 per month (or £200 per year with a one‑time payment), and the pricing is unchanged for the promotional period. Sporting Life also offers a 3‑month introductory rate of £15 per month for new customers who convert after the free trial. However, the offer is only for those who were not already subscribed during the free period.

5. Why Is This a Big Deal for Bettors?

• Data‑Driven Decision Making – Sporting Life’s analytics and pick‑guides are considered some of the most reliable in the betting world. Access to them for free can give punters an edge over competitors who rely on generic odds.
• Enhanced Betting Experience – The integration of live commentary with data means you can follow a race in real time, see how odds shift, and adjust your bets on the fly.
• Credibility & Trust – Sporting Life’s long‑standing reputation (over 200 years of coverage) adds credibility to the picks and analysis, something many bettors look for when they’re choosing a bookmaker’s side‑by‑side offering.
• Cross‑Platform Benefits – The content is available on desktop, mobile app, and even via podcasts, which means you can stay up‑to‑date no matter where you are.

6. What About Other Bookmakers?

The article clarifies that only Paddy Power and Betfair account holders are eligible for the free offer at the moment. Sporting Life has not announced any immediate plans to roll this out to other bookmaker partners. That said, the company has indicated that they are open to similar collaborations in the future – so other punters may have the chance to benefit from Sporting Life Plus in the coming months.

7. Potential Caveats

• Verification Issues – If your email is not the same across both platforms, you might run into difficulties. Sporting Life recommends using the same email for both your Sporting Life and bookmaker accounts.
• Account Restrictions – Accounts that are suspended, restricted or under investigation are ineligible for the free offer.
• Geographic Limits – The offer is currently available only to customers in the United Kingdom. If you are located outside the UK, you will not be able to claim the promotion.

8. Final Thoughts

This partnership underscores a growing trend in the betting industry: brands are moving beyond simply offering odds to becoming comprehensive sports content providers. Sporting Life’s decision to partner with two of the most popular bookmakers in the UK demonstrates the value of cross‑platform content, especially for customers who want more than just an account to place bets.

For Paddy Power and Betfair customers who have been on the fence about investing in premium betting content, this free 30‑day trial of Sporting Life Plus is an enticing opportunity to explore data‑rich analysis and expert picks without any initial outlay. Even if you’re not an avid racing fan, the multi‑sport coverage means you can benefit across the board, from football to darts.

The key takeaway? Sign up before 18 June 2024, confirm your bookmaker email, and enjoy a month of premium content that can help sharpen your betting strategy. After the trial, you can decide whether to keep the subscription – the cost of a full year (£200) is a bargain compared to the potential value of informed wagering.

In summary, Sporting Life’s free access offer to Paddy Power and Betfair account holders is a win‑win: it gives punters high‑quality data for free and expands Sporting Life’s subscriber base. If you’re a serious bettor who values in‑depth analysis and live commentary, now is the perfect time to take advantage of this limited‑time promotion.