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Dana White Derided Boxing for Years. Now He Is Ready to Sell It.


Published on 2025-03-06 08:25:25 - MSN
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  • White said there is increased competition for media rights in combat sports because most major team sports have the bulk of TV inventory locked up, save for MLB. He hopes there is a lucrative global media partnership in store. "My big dream in my life ...

Dana White, the president of UFC, has historically criticized boxing for its inefficiencies and lack of competitive integrity. However, in a surprising turn of events, White is now exploring the possibility of selling boxing events through his new venture, "Dana White's Slap League." This shift comes as he aims to capitalize on the sport's lucrative pay-per-view market, despite his past derogatory remarks about boxing's business model and its management. White's involvement in promoting boxing events, especially high-profile matches like the upcoming Tyson Fury vs. Francis Ngannou fight, indicates a strategic pivot towards embracing and potentially profiting from the very industry he once derided. This move is seen as an attempt to diversify his portfolio and leverage his promotional skills in a new arena, even as he continues to run UFC.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/boxing/dana-white-derided-boxing-for-years-now-he-is-ready-to-sell-it/ar-AA1AnoFk ]
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