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Months after Charlie Baker's calls to ban college sports gambling, NCAA strikes deal to sell data to sportsbooks

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  Months after NCAA president Charlie Baker called for a ban on college sports gambling, the NCAA agreed to sell its gambling data to sportsbooks through Genius Sports, Sportico reported.

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In a notable shift from NCAA President Charlie Baker's earlier stance against college sports gambling, the NCAA has entered into an agreement with Genius Sports to sell its data and video feeds to legal sports betting operators. This deal, announced recently, allows Genius Sports to distribute official NCAA data and live game video to sportsbooks, aiming to enhance the integrity of college sports betting. The move comes despite Baker's previous calls for a ban on prop bets on college athletes, highlighting a complex relationship between the NCAA and the growing sports betting industry.

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