NASCAR filed a lawsuit against two of its Cup Series teams. Here's everything you need to know about why, and what to expect.
NASCAR has initiated legal action against two of its Cup Series teams, Legacy Motor Club and RFK Racing, for trademark infringement. The lawsuit claims that these teams are using logos and marks that are too similar to NASCAR's own branding, potentially confusing fans and diluting the brand's identity. NASCAR argues that this unauthorized use of similar marks could lead to consumer confusion regarding the source or sponsorship of the teams. The teams, however, assert that their logos are distinct enough and that they have the right to use certain designs as part of their identity within the sport. This legal battle highlights the tension between individual team branding and the overarching control NASCAR seeks to maintain over its intellectual property.