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The Perils Of Overweighting Competitive Intelligence When Pricing Software

The article from Forbes Tech Council, published on June 5, 2025, discusses the risks associated with over-relying on competitive intelligence when setting software prices. It argues that while understanding competitors' pricing is important, an overemphasis on this can lead to a detrimental cycle of price wars, commoditization, and reduced profitability. The author emphasizes the importance of considering other factors such as customer value perception, cost structures, and market positioning. By focusing too heavily on competitors, companies may miss opportunities to differentiate their products and create unique value propositions. The article suggests a balanced approach that integrates competitive data with a deep understanding of customer needs and internal capabilities to achieve sustainable pricing strategies.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbestechcouncil/2025/06/05/the-perils-of-overweighting-competitive-intelligence-when-pricing-software/ ]