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How the Australian Open went from 'the other Slam' to record attendance numbers

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Back then, the Australian Open felt like a Grand Slam only by name. The tournament, then hosted at the outgrown facilities in Kooyong, a suburb of Melbourne, offered measly prize money and rankings points,
The Australian Open has transformed from being considered the "other" Grand Slam to a major event with record attendance, as detailed in an article on MSN. Initially overshadowed by the prestige of Wimbledon, the US Open, and the French Open, the Australian Open has seen significant growth in popularity and attendance. Key factors contributing to this rise include the expansion of the tournament's facilities, the addition of a retractable roof on major courts allowing for night sessions, and the strategic scheduling that caters to both local and international audiences. The event now boasts a vibrant atmosphere with increased fan engagement, celebrity appearances, and a broader range of entertainment options. This year, the tournament set new attendance records, reflecting its status as a must-visit event on the tennis calendar, drawing fans from around the globe to Melbourne Park.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/how-the-australian-open-went-from-the-other-slam-to-record-attendance-numbers/ar-AA1xxZiC ]