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What Does Michael Johnson's Grand Slam Track Media Deal With NBC And The CW Mean For Track And Field?

The article by Paras Jan for Forbes, published on February 8, 2025, discusses the implications of Michael Johnson's Grand Slam Track media deal with NBC and The CW for the sport of track and field. This deal aims to revolutionize the sport by introducing a new league format, the Grand Slam Track, which will feature top athletes in a series of high-profile events designed to increase the sport's visibility and appeal. The partnership with NBC and The CW is expected to bring track and field to a broader audience through enhanced media coverage, including live broadcasts, behind-the-scenes content, and athlete profiles. This initiative is seen as a significant step towards modernizing track and field, making it more engaging for viewers, and potentially increasing its commercial viability by attracting sponsors and advertisers. The deal also focuses on storytelling and athlete branding, aiming to connect fans more deeply with the athletes, thereby fostering a new era of growth and popularity for the sport.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/parasjan/2025/02/08/what-does-michael-johnsons-grand-slam-track-media-deal-with-nbc-and-the-cw--mean-for--track-and-field/ ]