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Halo Sports CEO on future of tech in sports

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  Print publication without navigation Published in Sports and Competition on by Fortune
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The article from Fortune, published on June 10, 2025, discusses how Steve Ballmer, the owner of the LA Clippers, is leveraging technology to enhance the fan experience at NBA games. Through a partnership with Halo Sports & Entertainment and Clear, the Clippers are implementing facial recognition technology to streamline entry into the Intuit Dome, their new arena. This technology aims to reduce wait times and improve security by allowing fans to enter the venue quickly and seamlessly. Additionally, the integration of advanced tech solutions reflects a broader trend in sports and entertainment towards using data and AI to personalize and enhance the overall fan experience.

Read the Full Fortune Article at:
[ https://fortune.com/2025/06/10/halo-sports-entertainment-steve-ballmer-la-clippers-nba-tech-facial-recognition-clear/ ]